About me

I am currently a Post-Doctoral Fellow in marketing at INSEAD. I am also research associate at the London School of Economics and Political Science (Center for Economic Performance) and visiting researcher at Paris School of Economics (CEPREMAP).

My research studies how inequalities and social norms affect consumption preferences, and what it implies for consumer choices and the wellbeing of individuals. For instance: Do I feel poorer when my neighbor builds a bigger house next to mine, and would this affect my future housing choices? Do luxury products become necessary for the poor in unequal societies? To what extent do socially constructed identities and hierarchies around race, gender or caste shape consumption choices? To answer these questions, I use large-scale consumer surveys, scanner data, and other online datasets collected using web-scraping techniques (i.e. ``Big Data") or made readily available (e.g. search, social media data). The methodology I use to identify social effects in consumption takes from the literature on structural demand systems and applied microeconomics. I also borrow from branches of behavioral and marketing research more critical of revealed preferences approaches, like the literature on subjective wellbeing and emotions

I will be attending the AMA meetings in Boston, August 2018

Research interests

  • Behavioral Economics
  • Quantitative Marketing
  • Consumption and Well-Being
  • Inequality and Poverty


Phone: +33 (0)1 45 49 54 15

E-mail: sergei.guriev@sciencespo.fr

  • Samuel Bowles, Professor of Economics and Director of the Behavioral Sciences Program, Santa Fe Institute.

Phone: +33 (0)1 45 49 51 62

E-mail: bowles@santafe.edu

Phone: +33 (0)1 60 72 44 14

E-mail: david.dubois@insead.edu

Phone: +33 (0)1 60 72 91 71

E-mail: paulo.albuquerque@insead.edu

PhD supervisor

Phone: +33 (0)1 45 49 51 62

E-mail: nicolas.coeurdacier@sciencespo.fr