Research Interests

BROAD TOPICS

• Judgment & Decision Making

• Consumer Behavior

• Behavioral & Experimental Economics

• Experimental Philosophy

SPECIFIC TOPICS

• Charitable giving & nonprofit marketing

• Brand perception

• Consumer financial decision making

• Intertemporal choice

• Coordination games & social interactions across cultures

• Perceptions of randomness

• Social marketing and first impressions (marketing the self)

• Political marketing & leader selection

• Disaster relief & humanitarian responding