About

My Background

Prior to joining the Kelley School of Business and Indiana University, I was an Associate Professor of Marketing at the Tepper School of Business and an affiliated faculty in Social and Decision Sciences (both at Carnegie Mellon University).  Before then, I was a Newton International Fellow in the Behavioural Science Group at the Warwick Business School (WBS), in the UK, where  my research was funded by the Royal Society and The British Academy.  Before moving to England, I received a joint-PhD in psychology and policy from Princeton University.  Before Princeton, I received a B.A. in psychology from the University of Chicago.  Before that, I spent my pre-adult life growing up on 4 different continents (mostly in developing countries).

Research Interests

Broadly speaking, my research interests are in consumer behavior, the psychology of human decision making, behavioral economics, and experimental philosophy.  In my own research, I have explored a variety of topics, such as the accuracy and impact of first impressions, human conceptions of randomness, intertemporal decision-making, the factors that influence charitable giving, and the psychology of martyrdom.  One line of my research focuses on Decision by Sampling (DbS), a cognitive process-based theory of decision making.

My Email address:   colivola [at.] iu <dot.> edu

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