Teaching
Robert H. Smith School of Business, University of Maryland, College Park
Pricing Strategies for Competitive Advantage (MBA) - Instructor
Fall 2022
Marketing Research Methods (Undergraduate) - Instructor
Fall 2022
Pricing Analytics and Strategies (MS) - Instructor
Fall 2022
Marketing Research Methods (Undergraduate) - Instructor
Fall 2022
Rating information is no longer aggregated at UMD since 2022. Detailed reports are available upon request.
Marketing Research Methods (Undergraduate) - Instructor
Fall 2021 - Rating: 3.9/4
Pricing Strategies for Competitive Advantage (MBA) - Instructor
Fall 2021 - Ratings: 3.8/4 (Shady Grove Campus)
Pricing Analytics and Strategies (MS) - Instructor
Fall 2021 - Rating: 3.9/4
Pricing Strategies for Competitive Advantage (MBA) - Instructor
Fall 2020 - Ratings: 3.8/4
Pricing Analytics and Strategies (MS) - Instructor
Fall 2020 - Rating: 3.75/4
Analytical Models in Marketing (Ph.D.) - Instructor
Fall 2020 - Rating: 4/4
Pricing Strategies for Competitive Advantage (MBA) - Instructor
Fall 2019 - Rating: 3.84/4 (Shady Grove Campus), 3.92/4 (DC Campus)
Fall 2018 - Rating: 3.73/4 (College Park Campus), 3.82/4 (Baltimore Campus), 3.83/4 (DC Campus)
Pricing Analytics and Strategies (MS) - Instructor
Fall 2019 - Rating: 3.62/4
Marketing Research Methods (Undergraduate) - Instructor
Fall 2019 - Rating: 3.80/4
Fall 2018 - Rating: 3.91/4
Fall 2017 - Rating: 3.85/4
Fall 2016 - Rating: 3.77/4
Fall 2015 - Rating: 3.77/4
Fall 2014 - Rating: 3.82/4
Analytical Models in Marketing (Ph.D.) - Instructor
Spring 2018 - Rating: 3.97/4
Marketing Professional Services: Leadership Advancement Program (EMBA) - Instructor
2017 - Rating: 4.87/5
Guanghua School of Management, Peking University
Marketing of Innovations (Global Exchange MBA) - Instructor
Summer 2015
Duke University
Marketing Intelligence (Executive MBA) - Teaching Assistant
Prof. John Lynch, 2011
Marketing of Innovations (Daytime MBA) - Teaching Assistant
Prof. Debu Purohit, 2010-2013
Marketing Strategy (Daytime MBA) - Teaching Assistant
Prof. Christine Moorman, 2011
Marketing Communication (Daytime MBA) - Teaching Assistant
Prof. Ron Shachar, 2009-2010
University of Southern California
Intermediate Microeconomic Theory (Undergraduate) - Teaching Assistant
Prof. Harrison Cheng and Prof. Michelle Sovinsky, 2007-2009
Economics of Transition and Development (Undergraduate) - Teaching Assistant
Prof. Guofo Tan, 2008
Contracts: Institutions and Organizations (Graduate) - Teaching Assistant
Prof. Harrison Cheng, 2007
Ph.D. Advising
University of Maryland
Chutain Wang - Marketing, co-chair
Kalinda Ukanwa Zeiger - Marketing, committee member
Lanfei Shi - Information Systems, committee member
Xuezhen Tao - Economics, committee member
Washington University, St. Louis
Tianxin Zou - Marketing, committee member
Advising
University of Maryland, College Park
Undergraduate QUEST Program, Smith School of Business
Office of Global Initiates, Smith School of Business
Keynotes and Plenaries
Panelist for Growth of Platforms and Search Neutrality, Asia-Pacific Competition Community (APCC) International Symposium, Competition and Consumer Welfare in the Platform Era (2022)
Keynote Speaker of BUILD BUSINESS (Annual Conference for Society for Marketing Professional Services), Indianapolis, IN (2017)