Research
Publications
“Self-preferencing and Search Neutrality in Online Retail Platforms,” with Tianxin Zou, forthcoming at Management Science
"Antitrust Regulation," with D. Daniel Sokol, Journal of Law and Innovation (2024)
“Data-driven Budget Allocation of Retail Media by Ad Product, Funnel Metric, and Brand Size,” with Vivian Qin and Koen Pauwels, Journal of Marketing Analytics (2024)
“Endogenous Consumption and Metered Paywalls,” with Yogesh Joshi and Chutian Wang, Marketing Science (2023)
Winner of the ISMS 2021 Doctoral Dissertation Early-Stage Research Grant
“Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces,” with Tianxin Zou, Marketing Science (2023)
2022 Boston University Platform Symposium Alessandro di Fiore Best Paper Award
"Sponsored Content Advertising in a Two-Sided Market," with Prabirendra Chatterjee, Management Science (2021)
"Product Line Design in the Presence of Consumers' Anticipated Regret," with Baojun Jiang and Tianxin Zou, Management Science (2020)
"Competition of Content Acquisition and Distribution under Consumer Multi-Purchase," with Baojun Jiang and Lin Tian, Journal of Marketing Research (2019)
"Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," with Preyas Desai and Debu Purohit, Marketing Science (2018)
"The Strategic Role of Exchange Promotions," with Preyas Desai and Debu Purohit, Marketing Science (2016)
Finalist, 2017 INFORMS John D.C. Little Best Paper Award
"Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?," with Wilfred Amaldoss and Carla Mela, Journal of Marketing Research (2015)
"The Effect of Slotting Allowances," with Preyas Desai and Debu Purohit in D. Teece and A. Augier (Eds.), The Palgrave Encyclopedia of Strategic Management, Eds. London: Palgrave McMillan (2014)
Selected Working Papers
"Product Line Design with Data Speed Throttling," with Debu Purohit (Under 2nd round review at Marketing Science)
“First-Party Content Production in Competitive Media Markets,” with Xuelian Qin and Lin Tian (Under review)
“Product Improvement and Guaranteed Upgrades,” with Preyas Desai and Debu Purohit (Working paper available)
Selected Work-in-Progress
“The Accuracy of News,” with Chutian Wang and Yogesh Joshi
"Strategic Partnership between Service Providers," with Yogesh Joshi
"Mindless Sharing - An Empirical Analysis of Social Media Content and Engagement," with Lingling Zhang and Kunpeng Zhang
"Competitive Couponing," with Preyas Desai and Debu Purohit
Seminars and Conference Talks
“Buy Now, Pay Later: Independent Versus Integrated Consumer Installment Plans,” with Buqing Ma and Ying-Ju Chen
Carey School of Business, Johns Hopkins University, November 2023
University of Maryland, Department of Marketing, November 2023
Krannert School of Management, Purdue University, December 2023
University of Maryland, Department of Economics, December 2023
“How Does Best Seller Recommendation Shape the Ecosystem of an Online Marketplace?” with Farzad Fathi and Yi Xu
UTD-Frontiers of Research in Marketing Science (UTD-FORMS) Conference, University of Texas at Dallas, March 2023
Marketing Area Research Conference (MARC), University of Maryland, May 2023
Platform Strategy Research Symposium, Boston University, July 2023
Northwestern/USC Research Roundtable on Platform Dynamics, November 2023
“Search Neutrality and Competition Between First-Party and Third-Party Products,” with Tianxin Zou
UTD-Frontiers of Research in Marketing Science (UTD-FORMS) Conference, University of Texas at Dallas, March 2022
Indian Institute of Management, Ahmedabad, September 2022
University of Washington, Seattle, October 2022
Digital Platforms Conference, University of Southern California, December 2022
Chinese University of Hong Kong, Shenzhen, January 2023
“Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces,” with Tianxin Zou
Platform Strategy Research Symposium, Boston University, July 2022
DC Industrial Organization (IO) Day, June 2021
Frontiers in Service Science Conference, July 2021
University of Science and Technology of China, Anhui, China, July 2021
"Pricing Under Uncertainty: Data Throttling and Pay-As-You-Go," with Debu Purohit
London Business School (2020)
University of Maryland, Smith School Cross-Department Research Seminar, College Park, MD (2019)
University of Virginia, McIntire School of Commerce, Charlottesville, VA (2019)
INFORMS Marketing Science Conference, Temple University, Philadelphia, PA (2018)
UTD-Frontiers of Research in Marketing Science (UTD-FORMS)
Conference, University of Texas at Dallas, Dallas, TX (2017)
"Sponsored Content Advertising in a Two-Sided Market," with Prabirendra Chatterjee
Summer Institute in Competitive Strategy (SICS), UC Berkeley, Berkeley, CA (2017)
Shanghai University of Finance and Economics, Shanghai, China (2017)
Johns Hopkins University, Baltimore, MD (2017)
INFORMS Marketing Science Conference, University of Southern California, Los Angeles, CA (2017)
Marketing Research Camp, University of Maryland, College Park, MD (2016)
“Flat-rate Bias: Three-part Plans and Quality Degradation,” with Preyas Desai and Debu Purohit
INFORMS Marketing Science Conference, Fudan University, Shanghai (2016)
Temple University, Philadelphia, PA (2015)
“Transparent or Disguised: The Impact of Sponsored Content Advertising on Two-Sided Media Platforms,” with Prabirendra Chatterjee
INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, MD (2015)
“Competitive Couponing,” with Preyas Desai and Debu Purohit
INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, MD (2015)
“Product Line Design in the Presence of Flat-Rate Bias,” with Preyas Desai and Debu Purohit
INFORMS Marketing Science Conference, Emory University, Atlanta, GA (2014)
INFORMS POMS Conference, Washington D.C. (2015)
“Family Plans: Market Segmentation with Non-linear Pricing”
University of Texas at Dallas, Dallas, TX (2013)
Singapore Management University, Singapore (2013)
University of Washington, Seattle, WA (2013)
Johns Hopkins University, Baltimore, MD (2013)
University of Maryland at College Park, College Park (2013)
Carnegie Mellon University, Pittsburgh, PA (2013)
Yale University, New Haven, MA (2013)
Washington University in St. Louis, St. Louis, MO (2013)
“The Strategic Role of Exchange Promotions,” with Preyas Desai and Debu Purohit
Marketing Science Emerging Markets (MSEM) Conference, University of Pennsylvania, Philadelphia, PA (2012)
INFORMS Marketing Science Conference, Rice University, Houston, TX (2011)
UTD-Frontiers of Research in Marketing Science (UTD-FORMS) Conference, University of Texas at Dallas, Dallas, TX (2011)
“Product Improvement and Guaranteed Future Buybacks,” with Preyas Desai and Debu Purohit
INFORMS Marketing Science Conference, Boston University, Boston, MA (2012)
Service
Editorial Board: Decision Science, International Journal of Research in Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science
Reviewer: American Economic Journal: Microeconomics, European Journal of Operational Research, Information Systems Research, International Journal of Industrial Organization, Journal of Economics & Management Strategy, Journal of Marketing Research, Journal of Interactive Marketing, Management Science, Marketing Science, Operations Research, OR Spectrum, Production and Operations Management, Research Policy
Other Reviews: Alden G. Clayton Dissertation Proposal Award (2019), Mary Kay Doctoral Dissertation Competition (2018)
Conference Reviewing: International Conference on Information Systems (2017)
Conference Scientific Committee: 8th International Conference on Economics, Business and Management (ICEBM 2017)