Dear Sir,
Kindly find the official IBA invitation as attached to this email. We have been involved in marketing our Conference during the past few weeks. In this regard, we created a group and an event page on Facebook by the name of AIC 2011: Marketing Renaissance. The primary target market for this conference are students and social media is one of the most popular means to keep them engaged. Further, we have also invited a number of people from the Corporate world to provide their input regarding the implementation of this discipline.
We initiated the campaign with a poster "Numbers talk and big numbers talk loudly" Miles Young CEO Ogilvy Mather who said this at the Oxford Islamic Marketing Forum. This was followed by a video reinforcing this concept. The teaser uploaded on facebook for this campaign was:
http://www.youtube.com/watch?v=S7noVZEExck&feature=player_embedded
The website for further information is as below:
We would like to confirm the following details:
1. The duration of the presentation will be for 30 minutes
2. Topic is "Pursuit of Happiness"
3. Kindly please send us the abstract of the presentation by 5 May 2011
In addition, please inform us as early as possible about the day of your arrival and the duration of your stay. We are required to finalize the arrangement of the tickets and lodging within the next few days.With regard to Marketing the conference, we would like to place posters of this event at International Islamic University, Islamabad. We will be grateful if you could please provide us the contact person through whom we can make this possible.
If we can be of further assistance, please feel free to let us know.
Thank You and Regards,
Sana Naveed