Ohio State University has a great way to find new ways to look at the world: like film script writers do as described in book STORY, McKee. Their ProjectNarrative and described by others shows by creating a hypothetical world and filling in the blanks of what that world would look like, with story / narrative, very interesting new perspectives, insights and possible future projects and services can be discovered. "What would happen in a world where ... " then put in your strange scenario /Â conditions. Then write a day or interesting moment in the life of a subject in that world.