This is a Project Report on Britannia for Management students. The report is divided into many chapter starting with executive summary and introduction. The report also covers SWOT Analysis Of Britannia, consumer buying behavior i.e Understanding the buying behavior of the target market is the essential task of marketing management under marketing concept, factors influencing consumer buying behavior of Britannia. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. Use this report for your help and study only.