Resources to Develop Ideas

Are you trying to enforce something onto would be customers or, are you listening to what they really want and creating something that will be eagerly consumed by them?  

Are you pushing or being pulled?

A helpful template to get you recording what the problem that intends to be solved by your business, your solution and the resources needed to make this happen.

Three critical areas to understand when developing an idea and business.  Do people want it?  How can you deliver it?  Will be make money?

This is a simple template to compare different ideas at an early stage.

Clarity is a key tool for success.  This simple template will help you get it.

This is not a linear process, it will require many iterations, building, measuring and learning each time.

Getting to the root of a problem is important, therefore using the 5 Why's is a simple but effective process to achieve this outcome.

A very helpful resource to read before approaching potential customers.  The book uncovers what a good question to ask is, so that in theory, the interviewer could approach anyone, even your closest family and still get helpful feedback on your business ideas.

Understand your customers by imagining and recording exactly who they are.  Then, you can go out and find them for real (hopefully) if not, you will need to change the persona.  But remember, this persona will come in handy again when you are exploring market sizing!

How do you know what you think you know?  Have you verified it in multiple ways?  Do these different approaches lead to the same answer?  

People often say one thing, but do another, so don't be fooled by this, it could be costly both in time and resources!

Gain clarity on what your customers want, need and how your offer responds and meets those requirements.

Key stages in the journey for your customers.  Tie this in with the sales funnel and key metrics to track customers as they move through.

Learn from what you do, understand what does and doesn't work so that you can do more of the thing that does work.  Feedback is crucial.