Digital Day
Digital Day @Stationers' Crown Woods, inspiring the next generation of digital talent.
Royal Mail set the brief, students solved the pain points with a variety of digital media solutions.
Digital Day using future solutions to solve real world problems of today.
Digital Day @Stationers' Crown Woods focus on the Client, the competition, the marketplace and finally the solution
THE DIGITAL MEDIA CENTRE HOSTS A FULLY DIGITAL DAY
On the 9th of November as part of British Interactive Media Association’s (BIMA) Digital Day Industry professionals were matched up with schools to show students how real world companies solve real world solutions. Kin + Carta, our partners for the day, are engaged in creating brilliant digital experiences for both online and phone users; working for major clients such London North Eastern Railway (LNER) giving passengers a smoother train ride, for farmers trying to grow crops more efficiently and a five star accessibility app to make the live of the blind and partially sighted a great deal easier. Operating as a socially responsible company they focus on digital transformation to make living more effective.
The 500 year old Royal Mail faces some interesting decisions in the light of the communication and shopping revolution. The question is how to compete in the digital world and retain the iconic pillar box, and the face to face interaction, and on-street visibility of the postman. A key component of the brief our students had to solve was that of avoiding the marginalisation of certain groups in society, be they old or rural, technophobes or vulnerable.
And students worked hard to provide a way forward whether that was building on the rich past of Royal Mail, making the web experience a little smoother, building working prototypes of a digital app to ease the journey of the parcel or letter or a truly futuristic delivery system based on the RoboVac.
The group that were chosen as the SCWA entry to the BIMA Digital Day finals managed to successfully meet what sometimes seemed mutually exclusive aims. They kept the pillar box albeit with some new technological bells and whistles and they utilised the advantages of the digital by using the connectivity it grants to provide a varied and efficient service which gave us, the customer, the flexibility we require. Where it really scored was the retention of the face to face interaction through screen technology with the ability to talk to - wait for it - an actual human being with knowledge of the customer base.
