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Directions: What’s This Project About?
Directions: What’s This Project About?
You're going to create your own product advertisement or commercial that uses at least two rhetorical appeals (ethos, pathos, logos, kairos) to persuade an audience.
Your goal is to sell a product, idea, or message using effective persuasion techniques.
Brainstorm by 12/11/25
Choose a product or message.
Identify audience and purpose. What and who are you trying to convince?
Select TWO (2) rhetorical appeals. Choose TWO that best fit your product.
Plan your ad/ commercial. Decide your format, sketch, outline, or storyboard what it will look like.
Explain your rhetorical choices clearly and prepare to present it to the class.
Tips for Success:
Tips for Success:
Know your audience — design your message for the people you want to persuade.
Use at least two rhetorical appeals clearly and intentionally.
Keep your message focused and easy to understand.
Make strong visual or language choices that support your appeals.
Be creative and have fun — memorable ads persuade best.
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