Embedded Files
Blue and White Fashion Retail In-Stream Video Ad.mp4
Notice what the product/message is and who the audience might be. Identify which rhetorical appeals the creator used and where they show up. Pay attention to how visuals, language, and tone support the persuasion. Think about what makes the example effective, memorable, or convincing. Consider what ideas you can borrow or adapt for your own commercial.
GlowBand
A wristband that lights up to calm anxiety!
Audience: Teens who deal with school stress.
Possible Appeals:
Pathos: "Imagine feeling calm the moment your stress rises."
Ethos: “Designed with the help of licensed therapists.”
Eco-Sip Water Bottle
Eco-Sip Water Bottle
A self-cleaning bottle.
Audience: Health-conscious consumers
Possible Appeals:
Logos: “Kills 99.7% of bacteria.”
Kairos: “Holiday sale—20% off this week only!”
Put Down the Vape
Put Down the Vape
Public Service Message:
Audience: Teens or adults that use vapes.
Possible Appeals:
Pathos: image of a set of damaged lungs
Logos: statistic on teen addiction rates
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