ALGORITHMS
A set of rules, steps, or processes used by computers that take INPUTS and produce OUTPUTS
MACHINE LEARNING
How algorithms learn from data and improve over time without help from humans
ATTENTION ECONOMY
An online business model in which tech companies gather data on users to give them personalized ads/ content
TARGETED ADS
Ads selected by algorithms to appeal to users based on their online habits
FILTER BUBBLE
When algorithms surround us with online content limited to viewpoints we already agree with.
FEEDBACK LOOP
A cycle where the algorithm shows you things it predicts you'll be interested in and then gives you even more of the same content when you engage with it.
ALGORITHMIC BIAS
When the algorithm produces unfair/distorted outcomes based on flawed/incomplete training data. This can promote conspiracies, racism, and other divisive content
RABBIT HOLE
When an algorithm picks up on a genuine interest and suggests increasingly problematic, conspiratorial, or harmful content.
ARTIFICIAL INTELLIGENCE
Developing technology that mimics the way the human mind works to perform a wide variety of tasks that go beyond what people's minds can do.
GENERATIVE AI
Powerful algorithms that learn patterns in data and then use this understanding to create new content. These tools can produce text, images, video, and audio.