What is IDS?

Baby Meme. Baby has confused look. Caption says: Why does your voice change every time you talk to me?

Infant-Directed Speech

All over the world, people tend to have a special way of talking to very young kids. Whether you like this cute way of talking to kids, or you find it rather annoying, it is an intriguing scientific phenomenon.

This "infant-directed speech" (IDS) or more often referred to as "baby talk" is known for characteristics such as prolonged vowels, fewer words per utterance, more repetition, decreased structure complexity, higher pitch, and more melodic, emotionally-charged tone.

In infant-directed speech, the average vowel duration is longer than what's in Adult-directed speech.
Game of Thrones meme. Character Eddard Stark has a microphone. Caption says: Prepare yourself the baby talk is coming.
Angry cat meme. Caption says: Baby talk? I hate it!

Wait a minute. So is IDS any different from Baby Talk?