The Pearson BTEC International Level 2 qualifications in Creative Media covers a variety of areas across creative media, namely researching and proposing ideas for a creative media product. In addition, learners can take units that focus on particular specialisms, for example, digital photography, video, website production or advertising. In addition to the sector-specific content available in these qualifications, the requirements mean that learners develop the transferable skills needed to progress to further education or employment.