Main Evidence 3 - TV Ad (Due Week 16)

Submission formats:  

Zipped/Compressed folder containing Pro Tools Session with all associated audio files and a bounced Quicktime of the TVC 

Please note that each student needs to submit all of these files. 

Session saving procedure: 

1. Open up your pro tools session.

2. Make sure all your audio regions are present and showing.

3. Go to File > Save Copy In... >   

4. Tick these boxes: Audio Files and Movie/Video files (If Applicable)

5. Check your other preferences

6. Select OK

This will make a whole new copy of your session with all the associated audio and video files (If applicable). 

Zip this copy and submit 

Deliverables: 

Project files (zipped): Pro Tools Session Folder with all associated audio files, .ptx session files, and bounced files. 

Formats & Naming Conventions 

Please use the following format for your Pro Tools session & final edit bounce: 24bit, 48kHz, Stereo-interleaved 

Please follow the specified naming conventions: 

Zipped project files folder: Project Code_Project Title_First&LastName_ StudentNo. 

e.g. HSP1208.1_Drum Recording_ John Smith_121234 

Final edit bounce: Drum Recording Final Edit_First&LastName_StudentNo. 

Lexus Creating Amazing.mp4.zip  As in Canvas 

Overview: 

Students will be supplied with and existing television commercial. Students will successfully record the VO professionally. Students will then  re-create the soundtrack up to final broadcast mix. 

Brief: 

1. Analyse in detail the audio components and layers of the existing soundtrack of the TVC. 

2. Re-create the soundtrack using your own intuition and creativity. Do not try and copy the original soundtrack. Make the soundtrack your own. \

3. Pay particular attention to the sound design, atmospheres, foley, SFX and dialogue/VO. 

4. Make sure you apply the main principles of sound design: 

   • Association

   • Substitution 

   • Point of View 

5. Apply the main techniques of sound design: 

   • Creating connectivity with atmospheres 

   • Add more depth by layering 

   • Use swooshes, fly-byes, sweeps and short fills and reverse to enhance transitions 

   • Make use impacts and risers SFX 

   • Make use of the reverse plugin in pro tools 

   • Make use of the following creative plug-ins 

     • Lo-Fi 

     • AIR Vintage Filter 

     • AIR Filter Gate 

     • AIR Talk Box 

     • HPF/LPF/BPF

6. Students must show that they can use automation of creative plugin parameters on selected transition points 

7. The VO will be the same as the original TVC - make sure you place the VO at exactly the same positions. 

8. If you are a composer, compose and produce the music track. You can produce the music using a different DAW (Ableton, Cubase, Logic etc.) but then you have export a full stereo mix of the music or even better, export audio separate elements of the music track and then import into Pro Tools. If you are not a composer you will choose a suitable piece of music from the production music CD's available in the SAE library. 

9. Ensure the final mix is well balanced and ready for broadcast. 

Requirements:

1. No SAE faculty members can be used as the VO artist - students must find a suitable voice from outside the institute. 

2. Complete any music composition requirements 

3. Complete a final mix with consideration of broadcast standards - use the YouLean Loudness meter and make sure the final mix is sitting at -18 LUFS Integrated loudness. 

Assessment Criteria 

1.

Pro Tools Session setup ,workflow and organisation

(10%)

2.

VO recording and editing 

(10%)

3.

Dynamics processing and EQ

(10%)

4.

Creative construction of sound design 

(40%)

5.

Music choice and usage 

(10%)

6.

Final Mix 

(10%)

7.

Master Bus Processing 

(10%)