Key partners: Students from collaborated universities - sources of experts (the needs of staff)
Value proposition: being a trusted brand, which could be a first choice
Customer segment: Expand the target customers (pet owners)
Strong competitors: Nanovet,...
Create codes (QR code) for different types of products for further instruction (ingredients list, precautions, …)
Updating the official site and providing a wide range of information for customers.
Competitors with great advertisement on social media can steal customers