Business tools

The information in the current model was gain through an interview with the owner of the business, their clients and a questionaire with their customers.

This information was considered advantagous in promoting the Business Model Canvas as it was given by the owner - the understands the company the most and have the access to all datas. It was also provided the the customers - who are the decisive factor of the succeed of the company.

Secondary reseach was used to fill this SWOT Analysis

SWOT is especially effective to the business as it shows the business's strengths and weaknesses to help the company solve those problems and continue developing their strengths.

Secondary research was used to develop this board.

STEEPLE Analysis is essential to the business as it reveals the external factors which plays important roles in the company's work.

The Lean Validation Board helps us to validate and invalidate the assumptions we promoted for the company.

This tool is customer-focus so it helps to define their pains and gains. It also helps to promote the solution for their needs to create customers' value.

23/07/2020: Get - Keep - Grow Tool

Get customers:

Awareness: raising brand awareness by:

• Updating and improving the official site

• Focusing on promote and introduce the products to the customers in local farming/agriculture fairs.

Interest:

• Using influenced famous people/ business to caught attraction of customers and make customers have faith in the company.

Consideration:

• Send salesman to potential farms/ customers.

Purchase:

• Offer the discount or long-term partnership with affordable prices/ benefits.

Keep customers:

Updating the quality of products and wider range of medicines.

Loyalty partnerships: pre-order for a large amount of products,...

Grow customers:

Up-bundling:

• Offering one or several products as a package deal with a discounted prices.

Up-sell:

• Offer packages including different types of products for long-term using instead of selling single product.

Cross-sell:

• When customers buy treatment medicines, salesman will offer a variety of supplement medicines for better healthcare for their animals.

Referrals:

• Get discount when introducing the brand to others and they buy it.

After some serious discussion with our group, we came up to a completed Get-Keep-Grow tool. It helps to define the way to attract customers, and not only to keep those customers but also to grow customers.

After researching and some serious discussions, we came up with a better Business Model Canvas which leads to numerous opportunities for growth for the company.