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Introduction
Introduction
Purrfect Soul is a shared space for human and cats interaction in Hong Kong.
Location: Location: G/F, No.102, San Hing Street, Cheung Chau, Hong Kong
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Are you looking for a place to relax with kittens?
Visit Purrfect Soul! Visiting Purrfect Soul is a great choice! It's a wonderful place to enjoy some time with kittens. Whether you're looking to relax or consider adopting, it sounds like a perfect spot!
Objectives:
Paid open spaces for the public to rest or work in a pet-friendly environment
Call for “adopting instead of buying”
Help the stray cats in Cheung Chau because there was no institution for taking care of stray cats there
It has taken in 70+ cats, and nearly 50 have been successfully adopted
SWOT - analysis
Better future for adopted pets
Reduce the number of stray cats and give them homes
Concepts of spending time with pets first, then adoption
Shared areas for the public will create a better society environment
One person to handle the operation
No team for promotion - no promotional activities
Restriction of capacity
Relatively limited space
Required booking system
Low accessibility
Far away from the Hong Kong center
Not convenient for potential customers
Support from the government or other NGOs
Agriculture, Fisheries, and Conservation Department have a similar plan
Collaboration may maximize the effectiveness and better allocation of resources
Without the support of resources or financial
Will be closed at NOV
Missing financial support for the daily expenses: expensive rent and medical surgery for pets
Stakeholders:
Stakeholders:
Public/Cheung Chau residents
Public/Cheung Chau residents
An interactive space with cats
A ‘cafe’ working and resting area
Educational workshop for responding to stray cats
Stakeholders: Pet lovers
Stakeholders: Pet lovers
Potential adopters can know more about cats and reduce the incidence of re-abandonment
Buy volunteer-designed boutiques and pet products to support
The welfare operation
Donation event for pets’ medical
Stakeholders: Stray cats
Stakeholders: Stray cats
Adopt stray cats as "employees" of cat cafes, provide them with living space and high-quality life, arrange reasonable rest time, and limit the number of customers in each time period
To find the best adopters after interaction - the storekeeper will choose the best adopters by observation and in touch with the potential adopters
Contrasting fates and situations of the two companies:
Contrasting fates and situations of the two companies:
HiPaw Lab in Shenzhen and Puurfect Soul in Hong Kong were both established before 2019. They both experienced three years of economic depression brought about by the epidemic, but the fate of the two stores after the epidemic was very different. HiPaw Lab is still thriving, while Puurfect Soul is about to close down.
During the COVID-19 period, although the overall economic environment was not good due to the policy of restricting travel, HiPaw Lab was good at using online social media platforms for promotion. This enhanced the brand’s exposure and customer engagement. Daily updates and active operations on multiple platforms enable it to attract fans and maintain business growth even when offline traffic is limited.
Puurfect Soul, on the other hand, faced a devastating blow. Its geographical location was already remote, and the ban on cross-regional travel during the pandemic greatly reduced customer traffic. At the same time, the store was operated by only one person and lacked online promotion. Coupled with economic pressures such as high rents, it was difficult for it to maintain daily expenses and eventually had to face bankruptcy.
More about Puurfect Soul
Want to know more about Purrfect Soul? Click these videos for further information!
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