Blog Post #1

December 9th, 2022

My Topic

I originated my topic by making a list of all of my hobbies and things that I am interested in. I came up with:
1. Skiing

2. Running

3. Cars (Concept models)

4. Sports TV

After concluding this list, I started to dive into what research could I come up with on my own that has to do with skiing. I tried looking into the olympics and connecting the topic to advertising. I couldn't find much so I tried looking at skiing brands and then looking at who sponsors the sport and the skiers. Overall I couldn't find much so I was stuck at a dead end.

Similar to skiing, there was no gap that I was interested in researching for running.

So, I moved onto the topic of cars. I thought I could definitely find a gap in the research based of the topic of "cars"; And I did. I started looking at what people are looking at a car for and with some research of my own, they looked at efficiency. That gave me the idea to look into the MOST efficient car which is an electric car. Then I figured that the gap in the research would be how has the increasing production of electric cars affected large gas car companies.

Current Research

Below is the research that I have conducted on my own. This is the initial data that shows the trends of gas and EV car manufacturers.

The largest manufacturer in the US is a company called GM (General Motors). This company consists of brand names such as, Cadillac, Chevrolet, Buick, GMC, and more. Keep in mind that with all of these brands, there are over 100 different models that GM brands offer together. According to graphs from macrotrends.net, since the beginning of 2017 (149.184B$ in annual revenue), GM has not been able to reach that same amount up to this date. I have taken the revenue for each year and put it into a percent change calculator “www.calculatorsoup.com” to find the differences. In 2018 the annual revenue was 144.421B$ which is a 3.1927% decrease from the annual revenue in 2017. In 2019, the annual revenue was 145.828B$ which is a 0.974235% increase from 2018 but, still a 2.24957% decrease from 2017. In 2020, the annual revenue was at 135.068B$ which is a 7.37856% decrease from 2019 and also a 9.46214% decrease from 2017. In 2021, the annual revenue was 122.250B$ which was a drastic 9.49003% decrease from 2020 and even worse a 18.0542% decrease since 2017. In 2022 the annual revenue was 130.509 and that results in a 6.75583% increase from 2021 and a 12.5181% decrease from 2017.

Current Research (cont.)

The largest EV car manufacturer is Tesla. Tesla Consists of 4 models which are the models S,3,X, and Y. The first model S came out in 2012. The first model X came out in 2016. The first model 3 came out in 2017. The first model Y came out in 2020. According to the graphs below that show annual revenue, in 2017, tesla had an annual revenue of 8.549B$. In 2018, this increased to an annual revenue of 12.472B$ which is a 45.8884% increase from 2017. In 2019, the annual revenue was 22.593B$ which was a 81.1498% increase from 2018 and a 164.277% increase since 2017. In 2020, the annual revenue went up to 26.022B$ which is a 15.1773% increase from 2019 and a 204.386% increase from 2017. In 2021 the annual revenue jumped up to 35.940B$ which is a 38.1139% increase from 2020 and a 320.4% increase from 2017. Lastly in 2022, the annual revenue is 62.190B$. This is a 73.0384% increase from 2021 and a 627.454% increase from 2017.

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