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How to get your ideas to spreadIn a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Online Resources and Articles - Advertising

Five Key Principles to Creating Ads That Work

5 Key Principles to Creating Ads that Work

Principles of Effective Advertising

Principles of Effective Advertising

10 Principles Of Advertising – Bill Bernbach

10 Principles of Effective Advertising

Here's How You Should Write a TV Commercial

Here's How you Should Write a TV Commercial

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