For assistance with Marketing: Marketing Support Specialist - Zee Kerawala 510.568.8755 | zkerawala@rushsoccer.com
To rise above the competition and get people excited about your club, you need to be able to explain and sell Rush Soccer distinct advantages to potential players and their families. Advertising has three primary objectives: to inform, to persuade, and to remind. Ideally, each club should assign someone to manage its advertising campaigns and to work closely with our Marketing Team.
Establish the Objective(s): Increase participation at Try-Outs Event
Identify the Key Goal(s): Acquire 50 new players (from competitive clubs)
Conduct Research: Understand market dynamics (pricing, etc), what competitors are offering, what is important to customers?
Set Timing: Start 6 weeks before event (Typically)
Identify the Target Audience: Located within a 15 mile radius, Ages: 10 - 13 (boys & girls), middle income parents (Primary Target: Parent)
Select Media & Communication Plan: How best to reach your target audience? What is the frequency? (Use marketing calendar)
Set the Budget: Based on campaign objectives and importance of the event to your club
Design and Create the Ads
Roll out the Ad Campaign
Review Performance: Evaluate the success of the campaign
Social Media
Tutorial - How To Create Facebook/Instagram Sponsored Ads
WATCH THIS VIDEO IN FULL
Facebook: Good for providing all the information about your club and interacting with the audience. Therefore, share posts, questions, and stories for everyone to see what's going on inside the club daily. It also allows users to engage in a conversation through the messenger service.
Instagram: The most fashionable social network and the one that brings the highest number of new users every day. On Instagram, the text is relegated to second place, so pictures are so important. Share photos of the matches, future meetings, or results.
Twitter: Well-known for its immediacy, ideal for conversations with the followers, and to inform them about everything. Share news related to your team, events, or announcements. All tweets accompanied by images will have much more impact.
YouTube: Perfect for sharing videos of training or the best moments of the matches, for instance. Share video previews on other networks like Instagram to attract more viewers.
Google My Business
Affiliate Marketing & Partnerships
Local Smoothie and Juice Store - The Rush Club has partnered with this popular food and beverage location to cross advertise their business. The Rush Club has put their logo across all of their club wide newsletters and website, in exchange for the shop handing out flyers to their patrons. The Rush Club strategically picks times of the year to create flyers with the Rush Soccer Marketing Material and promote different registrations throughout the year.