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For assistance with Marketing: Marketing Support Specialist - Zee Kerawala 510.568.8755 | zkerawala@rushsoccer.com
club advertising process
club advertising process
To rise above the competition and get people excited about your club, you need to be able to explain and sell Rush Soccer distinct advantages to potential players and their families. Advertising has three primary objectives: to inform, to persuade, and to remind. Ideally, each club should assign someone to manage its advertising campaigns and to work closely with our Marketing Team.
create An ADVERTISING brief for each campaign
create An ADVERTISING brief for each campaign
Establish the Objective(s): Increase participation at Try-Outs Event
Identify the Key Goal(s): Acquire 50 new players (from competitive clubs)
Conduct Research: Understand market dynamics (pricing, etc), what competitors are offering, what is important to customers?
Set Timing: Start 6 weeks before event (Typically)
Identify the Target Audience: Located within a 15 mile radius, Ages: 10 - 13 (boys & girls), middle income parents (Primary Target: Parent)
Select Media & Communication Plan: How best to reach your target audience? What is the frequency? (Use marketing calendar)
Set the Budget: Based on campaign objectives and importance of the event to your club
Design and Create the Ads
Roll out the Ad Campaign
Review Performance: Evaluate the success of the campaign
Advertising Channels for your local clubs
Advertising Channels for your local clubs
Social Media
Tutorial - How To Create Facebook/Instagram Sponsored Ads
WATCH THIS VIDEO IN FULL
Facebook: Good for providing all the information about your club and interacting with the audience. Therefore, share posts, questions, and stories for everyone to see what's going on inside the club daily. It also allows users to engage in a conversation through the messenger service.
Instagram: The most fashionable social network and the one that brings the highest number of new users every day. On Instagram, the text is relegated to second place, so pictures are so important. Share photos of the matches, future meetings, or results.
Twitter: Well-known for its immediacy, ideal for conversations with the followers, and to inform them about everything. Share news related to your team, events, or announcements. All tweets accompanied by images will have much more impact.
YouTube: Perfect for sharing videos of training or the best moments of the matches, for instance. Share video previews on other networks like Instagram to attract more viewers.
Create Sponsored Facebook and Instagram Ads
Facebook and social media is a great way to grow your digital footprint. It has proven to be a great place to reach parents that are engaging in social media.
Facebook and social media is a great way to grow your digital footprint. It has proven to be a great place to reach parents that are engaging in social media.
- First thing you need to do is set up your Facebook for Business Page. This would mean setting up your Rush Club with a business account on facebook . Check out this page to see the 7 easy steps.
- After your Facebook for Business Page is created, you will be able to start creating ads! Check out this video & reference article to see how this is done.
BEST PRACTICES FOR YOUR SOCCER CLUB
- Choose the right platform
- Fill out your social profiles completely
- Create a content/advertising calendar
- Pay attention to timing & frequency of posts on each platform
- Design content for the platform and take advantage of automation (Use: Buffer or Hootsuite)
- Mix up your content and stick to the best image sizes by platform
Google My Business
BEST PRACTICES FOR YOUR SOCCER CLUB
- Claim your Business Profile
- Complete every section of your Google My Business account
- Be meticulous with contact information
- Select primary and secondary categories
- Mark off applicable attributes
- Write a complete “from the business” description
- Publish Google posts weekly
- Upload new photos weekly
- Answer questions
- Collect and respond to reviews
- Add your products and/or services
- Set up messaging
- Maintain your Business Profile
Google My Business Optimizations to Rank Higher in Local Search
Your soccer club needs targeted visibility on Google. This requires optimizing your website and Google Ads, but also and more importantly you need to optimize your Google business listing!
Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you
Why you need to optimize your Club's Google Business Profile?
Your soccer club needs targeted visibility on Google. This requires optimizing your website and Google Ads, but also and more importantly you need to optimize your Google business listing!
Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you
Why you need to optimize your Club's Google Business Profile?
- Improve engagement
- Boost your local ranking and convert more customers
Create Google Sponsored Ads
First thing you need to do is set up your Google Ads account. You can do this by logging into your Rush Soccer - Super Admin Account and visiting ads.google.com.
- Once there click Start Now and follow all of the directions. Once the account is set up Visit this help page to learn more about Google ads. Here is also a helpful youtube video that explains similar information on why Google Ads Campaigns are important.
- Nonprofits get $10,000 of ad words a month with Google! READ HERE FOR MORE.
- Click this video series and see the playlist on the right. Watch all of the videos in this playlist to get a better understanding of how to critically think of setting up your club for success when using Google Ads.
Affiliate Marketing & Partnerships
BEST PRACTICES FOR YOUR SOCCER CLUB
- Identify businesses that serve similar markets
- Develop a mutually beneficial program
- Contact the key stakeholders
- Review the program each season
Find the right partners and grow your club.
Finding partnerships within your community might be the most beneficial advertising aspect your club could ever enjoy! Of course you need to identify the correct business that can help supply kids to your market. We will give some general ideas and tools to make a plan on approaching businesses in your area to see if a strategic partnership may work.The first thing you need to do is identify businesses in your area that may fit your demographic of membership. Below is an example of a business that existing Rush Clubs have relationships with to help fuel their membership base.
Sample Affiliate Marketing Program
Finding partnerships within your community might be the most beneficial advertising aspect your club could ever enjoy! Of course you need to identify the correct business that can help supply kids to your market. We will give some general ideas and tools to make a plan on approaching businesses in your area to see if a strategic partnership may work.The first thing you need to do is identify businesses in your area that may fit your demographic of membership. Below is an example of a business that existing Rush Clubs have relationships with to help fuel their membership base.
Local Smoothie and Juice Store - The Rush Club has partnered with this popular food and beverage location to cross advertise their business. The Rush Club has put their logo across all of their club wide newsletters and website, in exchange for the shop handing out flyers to their patrons. The Rush Club strategically picks times of the year to create flyers with the Rush Soccer Marketing Material and promote different registrations throughout the year.
Sample Affiliate Marketing Program
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