People

Principal and Founder 

Rachel Franchina spent 20 years working for the U.S. Forest Service as a recreation program manager and planner. She also served on the board of the Society of Outdoor Recreation Professionals for nine years and also serves as SORP's Executive Director. Rachel is a connector of people and ideas and uses her knowledge of land management, recreation planning, and facilitation to develop sustainable recreation strategies that connect people to the outdoors and protect natural and cultural resources.

Rachel is also a highly skilled facilitator trained in Appreciative Inquiry and Technology of Participation.  She has facilitated dozens of meetings and workshops, both virtual and in person. She thrives on helping groups effectively identify and achieve their goals for productive meetings. 

Most importantly, Rachel loves spending time with her family outdoors!


Publications and Resources:

Our Partners

Recreation Solutions Group combines research, best practices, and decades of experience to provide effective visitor use management solutions for today’s most challenging problems in parks, protected areas, and communities. It’s no secret that visitation to our shared lands continues to increase. 

Rebecca Leigh Designs helps small businesses and others have standout design and customer appeal. She works with clients to understand their design needs so they can focus on what they do best. She helps clients  craft practical designs, smart marketing strategies, and ensures they maintain consistent communication to create a lasting impression for their brand! 

CRO Planning & Design helps municipalities, counties, regions, state agencies, federal land managers, non-profits, and private sector clients navigate complex projects on public lands across North America. We are proven experts in delivering large-scale,  multi-party, and statewide recreation planning and design processes. We excel in community visioning & collaborative stakeholder engagement processes for outdoor recreation projects.