Marketing Principles

This course presents the student with an analysis of problems and concepts concerned with the distribution of goods from producer to consumer. Students will develop skills in the nine key functions of marketing: selling, promotion, distribution, risk management, pricing, purchasing, marketing information management, product and service planning, and finance. Students’ skills will be measured through the use of a Virtual Business platform. Students will have the option to apply for three (3) semester hours of college credit through CT State Community College (BMK 201: Principles of Marketing). The overall curriculum and expectations are in alignment with the college requirements. Students are encouraged, but not required, to work in the RHAM High School store for course extra credit. Marketing students will be encouraged, but not required, to be participating members of the DECA Marketing and Management Association. Eligible business students are encouraged to solicit membership in the RHAM High School chapter of the National Business Honor Society.