Follow these tips to create and maintain consistent, high-quality photos to feature on your DSP menus. Since these photos will be seen by potentially thousands of nearby users searching for something to eat, you’ll want to make sure they showcase your food in its best light.
Find natural light
Indirect, Natural Sunlight
Avoid shadows
Make it pop with color
Add a garnish to pop color but maintain accurate representation
Angles are everything
Top down- better for plates/bowls
45-Degree angles (side shot) for burgers/sandwiches etc.
Photograph food as soon as it’s ready
Add your flair
Utilize attractive plating and surfaces
Remain consistent
Show what’s inside the menu item
REEF will provide marketing collateral templates for easy editing. Utilizing these tools will help for driver visibility, onsite and offsite brand awareness, and quick ordering solutions. Templates also serve for repurposing for driving promotions, brands… anything that’s relevant!