MARKETING

MARKETING THE BUSINESS

Gaining traction to your business can take time, but with specific tools REEF can make it easier to get a jump start on the competition!

From Marketing within the DSPs to promoting the business through signage, social media, events, and sampling, the options really are endless.

STORE RANK MATTERS

The Delivery Service Platform space is extremely competitive, and your store’s visibility is the gateway to success.

While each delivery platform has a different algorithm, various factors organically determine how high a store sits on the app. These metrics should be top of mind.

BOOST STORE VISIBILITY

Delivery apps offer marketing tools that increase your store visibility and provide top placement amongst competitors. Boosting a store’s visibility attracts users and places it right front and center of the home feed.

REEF’s Recommendation:

Choose a weekly budget per storefront. Campaigns will pause once it hits the weekly maximum, then it will restart the following week. Be sure to adjust budgets based on performance to ensure positive returns.

DRIVE SALES WITH PROMOTIONS

Delivery App users typically expect a discount or promotion, and most competitors will offer discounts regularly. Promotions influence not only consideration but act as the final push to drive the user to complete their order!

REEF’s Recommendation:

Running promotions 2-3 weeks of the month is critical to make sure a store stands out and remains competitive!

ACTIVATING THE RIGHT PROMOTION

MARKETING CAPABILITIES BY DSP

UBEREATS NORTH AMERICA

DOORDASH

SKIP THE DISHES

UBEREATS UK

DELIVEROO UK

JUST EAT UK

SUBMITTING MARKETING REQUESTS

From your Proximity Lighthouse app, you can have access to different functionalities to submit tickets for marketing requests.

In the Lighthouse app, click on the Incidents tab at the bottom of the screen
Click on the plus sign on the bottom right corner
Select ‘Request marketing campaign’
Vessel: will auto populate
Occurrence Date: select current date
Storefronts: select specific storefronts per brand/DSP
Description: provide full details for the desired promotion with the following mandatory information:
1. Type of request:
  - Activate new promotion
    - Start date
    - end date
  - Terminate existing promotion
    - Termination date
2. DSP:
  - NA: UberEats, Doordash, Skip The Dishes
  - UK: UberEats, Deliveroo, JustEat
3. Brand(s)
4. All day or daypart* (daypart available only for Uber Eats, Deliveroo & JustEat). Example: 04:00pm-10:00pm
5. Type of promotion based on the marketing capabilities guidelines per DSP shared in the previous slides

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