Gaining traction to your business can take time, but with specific tools REEF can make it easier to get a jump start on the competition!
From Marketing within the DSPs to promoting the business through signage, social media, events, and sampling, the options really are endless.
The Delivery Service Platform space is extremely competitive, and your store’s visibility is the gateway to success.
While each delivery platform has a different algorithm, various factors organically determine how high a store sits on the app. These metrics should be top of mind.
Delivery apps offer marketing tools that increase your store visibility and provide top placement amongst competitors. Boosting a store’s visibility attracts users and places it right front and center of the home feed.
REEF’s Recommendation:
Choose a weekly budget per storefront. Campaigns will pause once it hits the weekly maximum, then it will restart the following week. Be sure to adjust budgets based on performance to ensure positive returns.
Delivery App users typically expect a discount or promotion, and most competitors will offer discounts regularly. Promotions influence not only consideration but act as the final push to drive the user to complete their order!
REEF’s Recommendation:
Running promotions 2-3 weeks of the month is critical to make sure a store stands out and remains competitive!
UBEREATS NORTH AMERICA
DOORDASH
SKIP THE DISHES
UBEREATS UK
DELIVEROO UK
JUST EAT UK
From your Proximity Lighthouse app, you can have access to different functionalities to submit tickets for marketing requests.
In the Lighthouse app, click on the Incidents tab at the bottom of the screen
Click on the plus sign on the bottom right corner
Select ‘Request marketing campaign’
Vessel: will auto populate
Occurrence Date: select current date
Storefronts: select specific storefronts per brand/DSP
Description: provide full details for the desired promotion with the following mandatory information:
Type of request:
Activate new promotion
Start date
end date
Terminate existing promotion
Termination date
DSP:
NA: UberEats, Doordash, Skip The Dishes
UK: UberEats, Deliveroo, JustEat
Brand(s)
All day or daypart* (daypart available only for Uber Eats, Deliveroo & JustEat). Example: 04:00pm-10:00pm
Type of promotion based on the marketing capabilities guidelines per DSP shared in the previous slides