25 of the Best and Worst Super Bowl Commercials Ranked

By: Matthew Rouker 2/26/24

1. Google - Until this ad, I had never considered how socially ostracizing it must be to not have the ability to take pictures of yourself or others. This ad shows just how amazing Google’s AI is becoming. 9.5/10

2. T-Mobile - There’s not much to say about this ad other than the fact that it’s, simply put, good. This ad was pretty funny and it did a great job of communicating its point.  9/10

3. Uber Eats -  This was funny, creative, and well-put-together. 8.8/10

4. Microsoft - The new Microsoft AI looks incredibly exciting based on the preview they gave us in the ad. My main critique was how quickly it glossed over each prompt; I wish it had given the viewer more time to see the question and the answers it gave. 8.7/10

5. Popeyes - This was one of, if not the funniest ads out of them all. If it had more to do with Popeyes itself it would have been a little higher, but this was a really funny ad. 8.5/10

6. CeraVe - The inclusion of Michael Cera was a fairly good joke and I enjoyed how it broke the fourth wall at the end. 8.3/10

7. Verizon - The Beyonce announcement did a really great job of drawing attention to the ad, not to mention the fact that it was a good ad. 8/10

8. Nerds - I don’t know who this big red guy is, but I like him. He’s goofy and I think that this ad is being slept on. 7.7/10 

9. Starry - This ad was going to be a hit or miss, but I really think they hit with this ad. Ice Spice was an interesting decision, but I think it works.  7.5/10

10. Oikos - This ad is the polar opposite of Starry, they weren’t looking for a home run, they knew that this ad would be fairly successful and it was. All I’ve got to say about the ad itself is that it does a good job of communicating the product. 7.3/10

11. Pluto TV - This was a good advertisement overall, but the marketing toward making people couch potatoes is… interesting. 7.2/10

12. Hellmann’s - This commercial wasn’t bad by any means, but it just wasn’t that memorable. 7/10

13. E*Trade - The babies were pretty weird, but it communicates its point. 6.7/10

14. Dunkin’ - Funny, but I didn’t really understand the story of the ad until my second watch; also demonstrates why Tom Brady isn’t an actor 6.7/10

15. Reeses - This ad was fine, but wasn’t nearly as funny as they were hoping. 6.5/10 

16. Pringles - I get what they were going for, but slapping a fake mustache on Chris Pratt doesn’t make him look like the Pringles man. 5.9/10

17. Skechers - This ad was probably the only reason why I spelled their name correctly, it wasn’t horrible and I think it did a decent job of getting their name into your head, but besides that, it wasn’t as funny as they were hoping. 5.9/10

18. e.l.f. - This ad isn’t terrible, but it just doesn’t feel like a Super Bowl ad. 5.7/10

19. Toyota - The ad simply isn’t exciting as it intended to be, and doesn’t make clear what makes this Tacoma so much more ‘powerful’ 5.6/10

20. Doritos - This ad was another one of those that was just, fine, it’s not memorable and I’m sure that the rest of the companies on this list wish they could say the same thing 5.8/10

21. Drumstick - I don’t understand the ad and it felt like a high school project rather than a Super Bowl commercial. 4.8/10

22. Squarespace - The ad was mid, wasn’t funny, and didn’t communicate the purpose of Squarespace. 4.3/10

23. Snapchat - The ad attempted to tell viewers that ‘it wasn’t like other social media platforms’ and that it was about ‘less likes, more love’ but the ad was loaded with memes and the entire ad felt insincere. 4/10

24. He Gets Us - This ad was weird, you can feel however you want about the message, but this ad was weird. The foot-washing commercial was probably not a very good decision for their overall reputation and it was immediately criticized by social media. 2.1/10