Graphic Design 1, 2 These courses are an introduction to the various aspects of graphic communication and will cover concepts, typography, layout, and general graphic techniques. The applications of typography and color to a variety of graphic design projects will be explored in these courses. Assignments will also address the general rules of design and students will be encouraged to develop a personal vision within the framework of successful design solutions. This introduction to design will begin with the Adobe Creative Suite software packages (including Adobe Photoshop, InDesign, and Bridge) as tools for visual creation. The second semester will include HTML5 and CSS and will combine acquired techniques to create layouts, book covers, ads, and packaging. Projects for this course will include book covers, CD packages, editorial illustrations, food packaging, and poster designs.

Basic Advertising 1, 2 These courses will introduce students to the advertising production process. Topics include scripts, storyboards, bidding, prep, preproduction, shoots, editorial, and animation. This course is suited to creatives, account management, business managers, producers, and anyone looking to learn about the production process in advertising. With a heavy emphasis on concept, these courses will focus on the creative process of creating original and innovative, yet traditional, print advertising. We will also explore the many aspects of the advertising field.

Motion graphics is an exploding field and designers have new opportunities to work in film and web production. These courses will provide a foundation by exploring motion and the ways in which it is created. Initial assignments are process-oriented and focus on maintaining a level of experimentation; more complex, finished pieces will be created during the second semester. The basics of special effects, compositing, and video editing will be explored using the Adobe Creative Suite programs.