Marketing

The mission of the Marketing Steering Committee is to strategically promote the programs, faculty, and students of the School of Business and Technology through coordinated, consistent, and standards-aligned marketing efforts. The Committee ensures all communications adhere to Purdue Global marketing guidelines, reinforcing a unified brand identity and clear, consistent messaging across all channels. By aligning broader marketing initiatives with an active and intentional social media presence, the Committee supports collaboration, develops shared resources, and provides strategies that empower faculty to engage effectively and professionally in marketing and social media efforts.