Embedded Files
BACHELOR OF SCIENCE IN buSINESS ADMINISTRATION MAJOR IN
PROGRAM DESCRIPTION
PROGRAM DESCRIPTION
This is a 4-year college program which will prepare the students for a career Marketing in various businesses and organization.
You will learn how to create, introduce and promote your own product by developing business and marketing plans.
This program also teaches you to identify business opportunities, evaluate a business external environment and assess a company's strengths and weaknesses.
You will be trained to make critical decision-making by examining actual companies or through case studies.
Objectives of the Program
Objectives of the Program
The Marketing Management program prepares the graduate for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Assume supervisory/or managerial responsibilities within their organization.
Pursue graduate studies in business and management
Manage a business
Analyze the business environment for strategic direction
Prepare operational plans
Innovate business ideas based on emerging industry
Manage a strategic business unit for economic sustainability
Conduct business research
Areas under Survey
Areas under Survey
Page updated
Report abuse