Be your genuine self with a refresh.

Be Proper Eu.

Proper Eu provides and focuses on quality and professional services that encourage genuine personal enhancement and knowledge to create a new happy and healthy being.

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A Full Service Experience

Proper Eu is open in Caledonia, serving the Southeast Grand Rapids area.

Proper Eu provides unisex services to make everyone look and feel their best. Our staff is here to support your vision and unlock your genuine self.

Proper Eu is a medical and aesthetics practice. We focus on aesthetics medicine including neuromodulators, dermal fillers, youth and adult acne, collagen stimulation therapies with microneedling and Platelet Rich Plasma (PRP), hormone replacement, hair loss and rejuvenation and PDO thread lifts.

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Behind the Name

As a person, I have always believed it is best to be genuine and honest; sometimes to a fault. In creating the name for this practice I wanted a classic, unisex and unique name. After much pondering and deliberation, "Proper" seemed to fit.

I, furthermore, wanted it to embrace the type of practice; I wanted to attempt to encompass more of the medical side of aesthetics medicine. The scientific Greek prefix for "new or true" seemed to encompass perfectly..."Eu" (pronounced 'u' or 'you'). I also enjoyed the equivalent meaning to the audible sound of the name, "Proper You"; a genuine and new you!

Therefore, the formation of Proper Eu Medical & Aesthetics Center. We look forward to working with you to find your Proper Eu!