A promotional video doesn't always have to involve fancy shooting locations, hiring of expensive actors and a huge budget that gets exhausted in days! Sound familiar?

One could employ small clips (even taken from a mobile device), a reinforcing voiceover and skillful use of graphic elements such as illustrations, clipart and elegant typeface. This can produce an end result that may not win you film academy accolades, but something that you could definitely use on your company website or showcase it at events, trade conclaves and seminars.

Got a vague script and a bright idea? Weave that tale of success!