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Mementos, Giveaways, Newsletters, Awards and Recognition
Brand building is just as important internally as it is externally. Not as glamorous as heavy budget campaigns, but internal exercises must be regularly conducted with equal passion. Dab some gloss and make it shine?
Events that mark an important milestone or reward employees for their contribution are some of the best ways of internal brand engagement and reinforcement. Such exercises can take many forms:
Issuing of a brand Calendar
Distribution of brand Notebooks / Diaries
Certificates of Participation/Recognition
Developing loyalty cards / kits
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