In academic writing the convention is to write in the third person. This means not using personal pronouns (words such as I, me or my), and avoiding referring to yourself or your reader.
If you are producing a piece of reflective writing, or if your tutor has told you that it is acceptable to write in the first/second person, this is fine. In other circumstances, or if in doubt, always try to write in the third person.
If you are writing an e-mail to a friend or relation, updating your Facebook profile, tweeting about what you think, or even filling in a job application you tend to write in the first person. This means describing yourself as I, or saying things like “I went to a bar last night” or “I will swim in the sea on Saturday”. You might also talk about “my book” or give your opinion about something saying “it seems to me”.
This is fine in everyday life and your friends and family would think you were a bit strange if you started saying things like “a bar was visited last night” or “the sea will be swum in on Saturday”. However, in academic writing that is exactly what you would need to do.
In academic writing you need to find impersonal ways of expressing your ideas and intentions.
For example: you might say to your friend
“for my dissertation I will be trying to find the relationship between money spent on advertising and increased consumer spending”.
That is fine, you are telling your friend what you are going to do in clear simple English.
However, in your dissertation proposal you would have to put this into third person language.
For example:
“This dissertation will explore the relationship between money spent on advertising and increases in consumer spending”.
By removing the personal (first person) language, and by focusing on the subject (in this case, the dissertation) rather than yourself as the author, this is now written in the third person.
“I will be trying to find” has been replaced with “This dissertation will explore”. It may sound odd, because it is really you who is going to do the research, but your marker will know that.
One of the most confusing things about writing at university is the idea that markers want to know your opinion, but that they want you to avoid saying “I think”.
You can overcome this with phrases such as:
It would appear that ...
The evidence would suggest that ...
It could be argued that ...
These are all subtle ways of saying ‘I think’ in the third person. It is also very important to support your opinion with evidence, and so you might say:
The findings of the study support the conclusion that ...
Martin’s findings (2012) that ... would support the argument that ...
Truss’s argument (2011) that ... would lead to the conclusion that ...
The more you use third person language in your academic writing the better you will get at it.
In some academic writing you may find phrases like:
The researcher will examine ...
This author is of the opinion that ...
One argues that ...
Many academics suggest that this is another way of referring to yourself as I, by giving yourself an alias. You usually do not need to do this. There is always a way of rephrase your points to avoid first person writing. However, if you have been asked to write a reflective assignment (as noted earlier in this resource) your marker may encourage you to refer directly to yourself. If in doubt, please speak to your course team about this.
It is worth developing this skill as most markers will appreciate you writing in the third person. The more you do it the better you will get at it.
Contractions are considered unsuitable for academic writing as they are too informal. Academic writing aims to convey information in a clear, precise, and formal manner.
Contractions, involve the omission of letters or sounds to combine two words (e.g., "can't" for "cannot" or "it's" for "it is"), and introduces a conversational tone that undermines your academic voice.
Writing words in full, rather than using contractions also ensures that the intended meaning of a sentence is more clear to your reader.
While contractions are perfectly appropriate in casual or informal writing, they should be avoided in academic writing to maintain a formal, precise, and authoritative style.
What are quotations, paraphrasing and summarising and how are they different?
The difference between them lies in how close your writing is to the source writing.
Quotations must be identical to the original, using a narrow segment of the source. They must match the source document word for word and must be attributed to the original author.
Paraphrasing involves putting a passage from source material into your own words. A paraphrase must also be attributed to the original source. Paraphrased material is usually shorter than the original passage, taking a somewhat broader segment of the source and condensing it.
Summarising involves putting the main idea(s) into your own words, including only the main point(s). Once again, it is necessary to attribute summarised ideas to the original source. Summaries are significantly shorter than the original and take a broad overview of the source material.
Quotations, paraphrases and summaries serve many purposes. You might use them to:
provide support for claims or add credibility to your writing
refer to work that leads up to the work you are now doing
give examples of several points of view on a subject
call attention to a position that you wish to agree or disagree with
highlight a particularly striking phrase, sentence, or passage by quoting the original
distance yourself from the original by quoting it in order to cue readers that the words are not your own
expand the breadth or depth of your writing
Reread the original passage until you understand its full meaning.
Set the original aside, and write your paraphrase.
Check your paraphrase with the original to make sure that your version accurately expresses all the essential information in a new form.
Use quotation marks to identify any unique term or phraseology you have borrowed exactly from the source.
Write down the source (including the page) so that you can credit it easily if you decide to incorporate the material into your paper.
Examples:
The original passage:
Students frequently overuse direct quotations in taking notes, as a result they overuse quotations in the final research paper. Probably only about 10% of a final manuscript should appear as directly quoted matter. Therefore, you should strive to limit the amount of exact transcribing of source materials while taking notes. Lester, James D. Writing Research Papers. 2nd ed. (1976): 46-47.
A legitimate paraphrase:
In research papers students often quote excessively, failing to keep quoted material down to a desirable level. Since the problem usually originates during note-taking, it is essential to minimise the material recorded verbatim (Lester, 1976).
An acceptable summary:
Students should take just a few notes in direct quotations from sources to help minimise the amount of quoted material in a research paper (Lester, 1976).
A plagiarised version:
Students often use too many direct quotations when they take notes, resulting in too many of them in the final research paper. In fact, probably only about 10% of the final copy should consist of directly quoted material. So it is important to limit the amount of source material copied while taking notes.
Paraphrase the following passage.
Ask yourself
What is the important information in this passage?
What do I want to get from it?
There is clear evidence that an unhealthy diet is related to increased risk for a range of chronic diseases, including heart disease, diabetes, and cancer (American Institute for Cancer Research, 2007). Diet plays a direct role in increasing risk of these chronic diseases, and additionally contributes to increased risk indirectly through overweight and obesity (American Institute for Cancer Research, 2007). Dietary recommendations to reduce chronic disease risk include lowering saturated fat, trans fat, and red meat consumption, and increasing fruit and vegetable intake (American Institute for Cancer Research, 2007; National Institutes of Health, 2002).
Worksites represent an important venue for influencing dietary patterns. Given the considerable time workers spend on their jobs, worksites offer an important venue to reach large numbers of workers in order to provide on‐going education as well as healthy food options. In addition, through worksites it may be possible to support behavior changes long term through co‐worker support, changes in the foods available at work, and consideration of other work‐related factors associated with workers' dietary patterns (Sorensen et al., 2004a; Sparling, 2010; Story et al., 2008; Egerter et al., 2008). There is a growing body of evidence supporting the efficacy of these worksite approaches in promoting healthy diets (Glanz et al., 1996; Hennrikus and Jeffery, 1996; Benedict and Arterburn, 2008; Matson‐Koffman et al., 2005; Janer et al., 2002; Engbers et al., 2005; Pelletier, 2009).
Quintiliani, L., Poulsen, S., & Sorensen, G. (2010). Healthy eating strategies in the workplace. International Journal of Workplace Health Management, 3(3), 182–196. https://doi.org/10.1108/17538351011078929
Turnitin.com (n.a.). https://www.turnitin.com/instructional-resources/packs/paraphrasing-pack
Why write with caution?
In business and law subjects, it is almost impossible to prove something absolutely
There will always be a way of presenting an opposing argument, potentially using different evidence or sources
Therefore, using caution (sometimes also referred to as hedging) is a way of making your point while acknowledging that other views may exist
A key benefit of writing with caution is that your reader will be more likely to see your work as being credible, as you are producing a more believable argument.
Examples of cautious words
Cautious writing uses language which avoids being too definite. Here are some examples which you may be able to use in your own writing:
seem
tend to
appear to be
think
believe
indicate
suggest
assume
may
might
could
often
sometimes
usually
probably
possibly
perhaps
conceivably
make an assumption that
It could be the case that
It might be suggested that
What does cautious writing look like?
Some examples of unsupported views compared to cautious writing:
Too much certainty…
“This is proved by…”
“This will result in…”
“The recession was caused by sub-prime mortgages…”
“Businesses must do this in order to succeed…”
More cautious alternative…
“This is supported by…”
“This may result in…”
“It can be argued that sub-prime mortgages were a cause of the recession”
“This may enhance business success…”
An example of cautious writing in an essay about business success:
Question:
What is the most important factor for the success of a business?
Answer fragment (sample):
The findings of Taylor and Jolie (2019) suggest that building strong relationships with customers is the most important factor for business success. Consequently, it could be suggested that this approach may enhance business performance overall. However, Arndell (2022) disputes this, which indicates disagreements within existing research on this topic. Yet there appears to be a general consensus around the value of appropriate marketing strategies, as noted by Patel and Jones (2023), which indicates that this may be a key factor for consideration in terms of business success. However, it is acknowledged that other factors also contribute to this concept, as stated by Hallock (2020).
Notice how the sample of cautious writing did the following:
Said that the findings of other people suggested rather than proved things
Used words which show that something may be the case, but is not definite
Put across a clear view on the topic of business success, while acknowledging that other options also exist
Final tip – avoid the words “obvious” and “clearly”. Something may seem clear to you - but you should not make assumptions about your reader's thoughts.
More Examples
Compare the following:
It may be said that the commitment to some of the social and economic concepts was less strong than it is now.
The commitment to some of the social and economic concepts was less strong than it is now.
The lives they chose may seem overly ascetic and too self-denying to most women today.
The lives they chose seem overly ascetic and self-denying to most women today.
Weismann suggested that animals become old because, if they did not, there could be no successive replacement of individuals and hence no evolution.
Weismann proved that animals become old because, if they did not, there could be no successive replacement of individuals and hence no evolution.
Yet a recalcitrant trustee did not remain in possession of the property entrusted to him.
Yet often it cannot have been the case that a recalcitrant trustee remained in possession of the property entrusted to him.
Recent work on the religious demography of Northern Ireland shows a separating out of protestant and catholic, with the catholic population drifting westwards and vice versa.
Recent work on the religious demography of Northern Ireland indicates a separating out of protestant and catholic, with the catholic population drifting westwards and vice versa.
By analogy, one can walk from one point in hilly country to another by a path which is always level or uphill, and yet a straight line between the points would cross a valley.
By analogy, it may be possible to walk from one point in hilly country to another by a path which is always level or uphill, and yet a straight line between the points would cross a valley.
There are cases where this would have been the only possible method of transmission.
There are certainly cases where this would seem to have been the only possible method of transmission.
Nowadays the urinary symptoms are of a lesser order.
Nowadays the urinary symptoms seem to be of a lesser order.
Further information from the UEFAP website (https://www.uefap.org/writing-features-hedging/)
At university we want you to be critical of what you are reading. It is okay to say it is not appropriate for whatever reason, provided you can justify what you are saying.
Being critical is something we do all of the time, from the products we buy, to what we read and believe. Critical thinking at university means you ask questions about what you are reading, writing and hearing to work out why one piece of evidence may corroborate your argument, whilst another will not.
There are various definitions of the word ‘critical’. In academic terms being critical or thinking critically means weighing up an argument, assessing the evidence and drawing your own conclusion. As students at university, you need to read, think and write critically by:
Weighing up the arguments for or against something.
Standing back from the information given and examining it in detail from all angles
Comparing the points of view of different writers on the topic.
Being able to argue why one set of opinions is preferable to another.
When you are reading, writing or thinking about a topic you should ask yourself critical questions, these usually use words like:
• Why?
• How far?
• How much?
• How often?
• To what extent?
• How do we know this is true?
• How reliable is this source?
• What could be going on below the surface?
• What don’t we know about this?
Check the date of the research. Is it out of date?
Check the sources of the information. Are they reliable?
How was the data collected, were the research methods reliable?
Does the evidence support the conclusion?
Stella Cottrell has produced a checklist for critical thinking. You might like to use it when reading, writing or thinking about a topic.
Download here in Word format
Most university assignments require you to construct an argument. This may be different from the kind of descriptive writing that you did before coming to university.
What makes good argumentative writing?
Stating points of view and giving clear reasoning
Offering evidence or examples to support
Showing where the evidence came from
Using the PEEL structure will help you to create strong arguments in your writing.
Step 1: Point
Introduce the main idea (or argument) of the paragraph.
What to do: Start your paragraph with a clear and concise topic sentence that states the main point you will discuss.
Example: The Human Rights Act 1998 has improved the protection of individual rights within the UK legal system.
Step 2: Evidence
Support your point with relevant information, examples or data, from an appropriate source.*
What to do: Provide factual information from credible sources to back up your point. You should use an in-text citation to show where your evidence was taken from and from and list the source in your reference list (APA) or bibliography (OSCOLA).
Example: The Act incorporates the rights contained in the European Convention on Human Rights (ECHR) into UK law, allowing UK courts to hear human rights cases domestically. For example, in the case of R (Daly) v Secretary of State for the Home Department [2001] UKHL 26, the House of Lords ruled that the blanket policy of cell searches violated prisoners' rights to privacy under Article 8 of the ECHR.
Step 3: Explanation
Explain how the evidence supports your point.
What to do: Analyse the evidence, showing its relevance and how it substantiates your initial point. Discuss any implications or deeper meanings.
Example: This case demonstrates how the Human Rights Act 1998 enables UK courts to enforce ECHR rights directly, ensuring that individuals can seek remedies for human rights violations without needing to go to the European Court of Human Rights in Strasbourg. The ruling in Daly illustrates the judiciary's role in scrutinising executive actions and protecting individual rights, thereby reinforcing the rule of law and promoting justice within the domestic legal framework.
Step 4: Link
Connect the paragraph to the overall argument.
What to do: Conclude the paragraph by linking back to the main aim of your written piece. You may also want to set up the next paragraph. This maintains coherence and flow in your writing.
Example: Consequently, the Human Rights Act 1998 not only strengthens individual protections but also enhances the accountability of public authorities. This will be further explored in the context of how the Act influences legislative processes and government policies.
*Evidence can include:
Quantitative data
Qualitative data
Case studies
Material from academic texts (books or journals)
Organisational and business documents
Material from reports of regulatory or government bodies
Material from professional or trade journals
Personal communications
The library is the best place to start looking for evidence.
Use Strong Verbs and Nouns
Use powerful verbs to convey your message.
Example: Instead of 'The company quickly improved its market position', use 'The company strengthened its market position'.
Rather than 'The very successful marketing campaign', use 'The effective marketing campaign'.
Eliminate Redundancies
Cut out phrases that repeat the same idea.
Example: Instead of 'The primary reason is because of increased demand', use 'The primary reason is increased demand'. Avoid 'collaborative teamwork', and use 'teamwork'.
Avoid Wordy Phrases
Replace long phrases with shorter alternatives.
Example: Instead of 'due to the fact that', use 'because'. Avoid 'in order to', and use 'to'.
Focus on One Main Idea per Sentence
Keep each sentence focused on a single idea.
Example: Instead of 'The CEO plans to expand the company and also improve employee benefits', use 'The CEO plans to expand the company. He also aims to improve employee benefits'.
'The legal team reviewed the contract and identified potential risks, proposing several amendments to mitigate them', and use 'The legal team reviewed the contract. They identified potential risks and proposed several amendments to mitigate them'.
Omit Needless Words
Example: Instead of 'The company was very successful', use 'The company was successful'.
Edit and Revise
Review and refine your writing to remove unnecessary words. After finishing your draft, take a break or better still sleep on it, before revising. This helps you return with a fresh perspective, making it easier to spot unnecessary words and phrases.
Read Aloud
Read your writing out loud to find awkward or verbose areas. You could also try using Text-to-Speech software to listen back to your work.
Know When to Stop
Stop writing when your message is clear and complete. 'SWOT analysis helps identify strengths, weaknesses, opportunities, and threats. Additionally, it is a tool that businesses use for strategic planning'.
Once you've explained 'SWOT analysis helps identify strengths, weaknesses, opportunities, and threats', there is no need to add more.
However, you do need to Be Specific and use Examples
Example: Instead of 'Many cases are affected by new laws', use 'Many criminal cases are influenced by the new sentencing guidelines introduced in 2023'.
'Legal systems are changing', could be 'The legal system is incorporating more digital evidence in court proceedings'.
References:
Cottrell, S. (2008), The Study Skills Handbook. Basingstoke: Palgrave MacMillan
Human Rights Act 1998, c. 42.
Pearson Education Ltd, Edinburgh
Ramsay, P, Maier P, & Price G, (2018), Study Skills for Business and Management Students,
R (on the application of Daly) v Secretary of State for the Home Department [2001] UKHL 26.