Black Sheep Brands:
How to Get Noticed and Get the Call  
by Paolo Guglielmoni

Apr 19 (Fri)| 11:00 AM - 12:00 PM CEST I Registration link
[∎ Marketing] [All Stages]

Successful startups are the ones that leave a lasting impression. To achieve this, they must ensure they are truly remarkable and stand out from the crowd, much like a black sheep that everyone notices among a herd of white ones. Be the startup that captures attention right from the beginning—a black sheep brand that is impossible to ignore.

What makes the black sheep so compelling is its rebellious nature. It symbolizes the courage to be different, the audacity to think differently. Consequently, a Black Sheep Brand is destined to receive the call because it undeniably captures attention and stands out from the ordinary.

This workshop is designed to help startups become Black Sheep Brands. We can assist them in doing so, thanks to our proprietary neuro-creative innovative and neuro-marketing validated methodology.

Why settle for just being good when you can be great? 

Why be like all the rest when you can stand out and shine?

Become a Black Sheep Brand: get noticed and get the call.

Speaker profile:

Paolo Guglielmoni, Global Creative Director at Healthware International (LinkedIn)

Paolo is a theoretical philosopher in love with copywriting. In 1999, he joined Leo Burnett, where he began winning budgets (including Nintendo of Europe, Lindt Chocolate Worldwide, Kellogg's Italia, Tampax) and awards (including Cannes Lions, Eurobest, Epica, Clio, ADCI), eventually obtaining the role of Creative Director and joining the Global Board of Creative Talents. He is the only Italian creative present in the Musée de la Publicité collection at the Louvre. Currently, he is a Creative Coach and Advertising Lecturer at Italian and foreign universities. In the last decade, he has been a Creative Consultant for clients such as IBM, Europ Assistance, ILLVA Saronno, Breil, Yves Rocher, Eataly World, Mars Pet Food, Canon, Amazon Audible, and Triennale Milano. 

He has also served as a Creative Manager in various agencies, including Omnicom Mediagroup, Ogilvy Interactive, and, since 2021, Eversana Healthware. In 2018, he was included in the Youtube Advertising Leaderboard. He invented NeuroCreativity®, a method validated experimentally at an academic level: to create, write, and guide teams in generating ideas that produce better results with less effort. His methodology is one of the central topics of his latest book, published by Franco Angeli and titled "Creatività Circolare" (Circular Creativity).