Resources

Build out your product marketing competency

Whether you're a founder, head of marketing, or head of product looking to build out your product marketing organization - or an aspiring product marketing manager (PMM) - consider these valuable resources.

Insights and best practices on all things B2B marketing, through a product marketing lens.

Product Marketing Alliance professional organization

Trusted product marketing professional community offering education, certification, networking, and other member services, including multiple podcasts.

The must-read reference for all things product marketing by Martina Lauchengco.

Meet my Wizly AI-Twin! 

After years of navigating the world of B2B SaaS marketing, I’ve partnered with Wizly to create something pretty cool—my AI Twin! 

This is a ChatGPT-like experience that is learning how I approach B2B marketing by digging into my articles, podcasts, and other public content that I've shared over the years. No proprietary content from former or current employers or customers. I practice the AI ethics that I preach!


Check it Out and ask "me" a question!: https://askwizly.ai/robert-karel I’d love to hear your thoughts!

Was proud to be a guest on "The Rising Executive Podcast" with Karan Zoria of Execore. 

Click here to listen to the full episode!

I enjoyed being a guest on Product Marketing Hive's "This is Product Marketing" podcast sharing my points of view and experiences as both an industry analyst and a product marketing leader.   I also published an article for them, "Both sides of the mirror: Product Marketing and Analyst Relations."

PMM Perspective Messaging Map Sample

Get inspired by and customize this messaging template that can be used to help guide your positioning across a variety of layers of your messaging architecture.

To learn more about messaging strategy, read "Messaging is everything everywhere all at once."

Contact Us to learn more!