Principles of Marketing
This course introduces principles and problems of marketing goods and services. This course surveys the marketing mix and marketing concept; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, and pricing strategies. This is a great class to learn how to market yourself and PHS, as well as a business.
Prerequisites: None
½ credit
Course Competencies
Analyze the major components of the marketing process
Explain the use of marketing strategy
Analyze consumer behavior
Analyze the process used to develop distribution channels
Evaluate the various advertising and promotional methods
Analyze the major product mix decisions that marketers make
Analyze pricing strategies and structures
Standards
Standard: Standard: MME.MF1: Students will explain the tools, techniques and systems that businesses use to create exchanges and satisfy organizational objectives.
Standard: MME.MC2: Students will describe the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.
Standard: MME.MC1: Students will analyze the concepts and strategies utilized to determine and target marketing strategies to a select audience.
Standard: MME.MF2: Students will evaluate how resources are allocated in society.
Standard: MME.MC7: Students will describe the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.
Standard: MME.MC5: Students will analyze the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
Standard: MME.MF5: Students will analyze how market structures and prices affect the economy.
Standard: MME.MC6: Students will apply concepts and strategies used in determining and adjusting prices to maximize return and meet customers’ perceptions of value.