Entrepreneurship

Have you ever thought you would like to own your own business or form a corporation with friends? This is your opportunity to discover the hard work needed in order to make your business a success. How do you go into business for yourself? What do you need to consider with regard to financing, location, partners, type of business, etc...? 

Course Competencies


Unit 1 - What is an Entrepreneur

-Understand what an entrepreneur is, what skills they posses and how they affect the economy

-Understand the different types of business organizations and adv. and disadvantage to each

-Construct a business plan for a business you many want to start one day. This is an ongoing project through the term.

Unit 2 - Market Research

-Be able to know and conduct market research

-Decipher secondary and primary data

Unit 3 - Location, Competition, Goods

-Decide on effective business locations and why

-Understand direct vs. indirect competition

-Goods vs. services and what they mean to a business

Unit 4 - Marketing Mix and Pricing

-Identify components of marketing mix and explain how they work together

-Make effective decisions about price using pricing strategies and math

Unit 5 - Purchasing and Risk

-Identify the different types of business risk and how to mortgage them

-Understand purchasing goods for a business and how to maintain effective and accurate inventory

Unit 6 - Promotional Mix

-Understand how to effective market your products through sales promotion and advertising

-Create both visual and digital forms of advertisements.

Unit 7 - Personnel

-Effectively make hiring/firing decisions for a business

-Understand what makes effective leaders in business

Standards

Standard: BIT.EN1: Students will recognize that entrepreneurs possess unique characteristics and evaluate the degree to which one possesses those characteristics.



Standard: BIT.MK1: Students will analyze the elements of the marketing mix, the interrelationships and how they affect sales and business processes.



Standard: BIT.BCA1: Students will analyze and use appropriate operations to solve business and personal mathematical problems.



Standard: BIT.DGC1: Students will create print-quality publications for intended audiences or purposes through the use of advanced layout, design and graphics production software and hardware.



Standard: BIT.BC2: Students will apply basic social communication in both personal and professional settings.


Students will analyze the concepts and processes associated with successful entrepreneurial performance