The Falcon
Drew-Freeman Middle School's Newspaper
2024 Edition
Embedded Files
First Quarter
First Quarter
¡Empezamos fuerte!
¡Empezamos fuerte!
TikTok's Impact through Ads
TikTok's Impact through Ads
by Zyaire P. (8th)
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform that cannot be ignored. With its massive user base, engaging content, and creative possibilities, TikTok offers a unique space for brands to connect with their target audience. One of the most effective ways to leverage TikTok’s reach is through TikTok Ads. In this article, we will delve into the world of TikTok advertising and explore how businesses can make the most of this dynamic platform.
Before diving into TikTok advertising, it’s crucial to understand the platform’s user base. TikTok predominantly appeals to a younger demographic, with a significant portion of users aged between 16 and 24. Therefore, if your target audience includes Gen Z and Millennials, TikTok is an ideal platform for reaching them.
Types of TikTok Ads:
1. In-Feed Ads: These are short video ads that appear in users’ feeds as they scroll through content. In-Feed Ads allow for creativity while delivering your message quickly.
2. Branded Hashtag Challenges: Creating a branded challenge encourages user engagement. Users participate by creating content around your hashtag, driving organic reach.
3. Branded Effects: These ads allow users to interact with augmented reality (AR) effects in their videos. It’s a fun way to promote your brand and engage the TikTok community.
4. TopView Ads: These are premium ads that appear as the first thing users see when they open TikTok. They offer maximum visibility.
5. TikTok Shopping Ads: For e-commerce businesses, these ads provide a direct link to your products within the app.
Crafting Compelling TikTok Ads:
1. Creativity is Key: TikTok is all about creativity and authenticity. Your ads should be entertaining, engaging, and relatable to your target audience.
2. Keep it Short and Sweet: TikTok videos have a maximum duration of 3 minutes, but shorter, snappier ads tend to perform better.
3. Leverage Trends: Stay up-to-date with TikTok trends and incorporate them into your ads to stay relevant.
4. User-Generated Content: Encourage user participation and feature user-generated content in your campaigns.
TikTok offers robust targeting options, allowing you to reach specific demographics, interests, and behaviors. It’s essential to define your audience carefully to maximize the impact of your ads. Additionally, regularly analyze TikTok’s built-in analytics to measure the success of your campaigns and make necessary adjustments.
TikTok Ads offer various budgeting options, including daily or lifetime budgets. You can also choose between different bidding strategies to optimize your ad spend. Experiment with different strategies to find what works best for your goals.
TikTok Ads have become a vital tool in the digital marketing arsenal. To succeed on TikTok, brands must embrace creativity, understand their audience, and craft engaging content. With the right approach, TikTok advertising can unlock incredible opportunities for brand visibility and audience engagement in this dynamic and rapidly evolving platform. So, don’t miss out on the TikTok revolution—start creating impactful TikTok Ads today!
the Third Quarter
the Third Quarter
Women's History is Timeless!
Women's History is Timeless!
So, what women inspire you?
So, what women inspire you?
My mom because she is so hard working and she is raising two spoiled kids who get everything under the sun. She is always so tired, and still keeps going.
~ Kennedi (8th)
One woman that has inspired me the most was Harriet Tubman because she helped slaves escape and became a spy during the Civil war. She was able to help her people be free like her. ~ Joyce (8th)
A women that has inspired me is my grandma because shes a hard working person she's a caring person and I would also look up to my mom she was a good persona and also hard working and she always took good care of me. ~ Dayana (8th)
Rosa parks inspired me because I liked the way she didn't give up her seat for a white man. She was tired from working the day and night shifts. ~ Anaiya (8th)
As it pertains to women, what issue is the most important in our society?
As it pertains to women, what issue is the most important in our society?
I feel like women sometimes go through a lot of sexism. Some men think women are weak, and they can abuse them. Also, there are less job opportunities. ~Dayana
Women are considered soft and not capable to do most things men can do when we can do a lot more! ~ Kennedi
Women's History Crossword 2023
Women's History Crossword 2023
by Joyce (8th) - just click the crossword to open
Black History is Being Made Now
Black History is Being Made Now
Anxiety: Advice from some of our Faves
Anxiety: Advice from some of our Faves
by Dejanae, Hailey, Javaya, Jaylen, & Kamaria (8th)
2B19F834-2AAF-425E-9407-2C6C5FFFFA6E.MOVHow do relationships affect grades?
How do relationships affect grades?
by Caiden, Devin, Don, & Khamya (8th)
Q3 - Khamya, Caiden, Don, Devin Content #1.MOV
Does Fighting and Gang Violence have a place Here?
Does Fighting and Gang Violence have a place Here?
the Second Quarter
While the World Watched
While the World Watched
Review: World Cup 2022
By Bella (8th)
The world cup, which takes place every 4 years, is a competition between the best national soccer teams in the world. Teams go up against each other for the known title of world champion. This year, it is being held by host, Qatar, who beat the United States and Japan, earning them the right to hold the tournament. The tournament opened on November 20, 2022. The first game to be played was between Qatar and Ecuador. Qatar lost to Ecuador 0-2. Qatar then would come to play two more games before being eliminated after Netherland earned a draw
with Ecuador.
Thirty-two teams competed in this year’s national tournament.
The United States, Australia, Senegal, Poland, Japan, South Korea, Spain ,Switzerland, Mexico and Ecuador have all been eliminated.
On December 13, 2022, four teams are now remaining. In the game between Argentina and Croatia, Argentina won 3-0.
UPDATE: Argentina won the World Cup final against France: 3-3 (Penalty Kicks).
Ｍｅｎｔａｌ ｈｅａｌｔｈ
by Samiyah (8th)
Mental health problems can affect anyone as young as the age of 9 years old. Since the pandemic began suicide rates and mental health crises have been skyrocking.
Suicide is close to being a number one cause of death in children and teens across the United States of America. One in five children, either currently or at some point during their life, have had a seriously debilitating mental health issue. Children shouldn't have to be affected by this. Mental and physical health are equally important components of overall health. For example, depression increases the risk for many types of physical health problems. Mental illnesses are among the most common health conditions in the United States.
ＴＹＰＥＳ ＯＦ ＭＥＮＴＡＬ ＨＥＡＬＴＨ
There are many different types of mental disorders which can cause mental health problems. These include:
BPD (Bipolar personality disorder)
-ADHD (Attention deficit hyperactivity disorder)
Eating disorders
Depression
OCD (Obsessive compulsive disorder)
PTSD (Post traumatic stress disorder)
These disorders are most commonly known as mental health problems because they all can affect the way you feel.
Hear is a list of numbers you can call if you or someone you care about are at risk for suicide.
1-800-273-TALK (1-800-273-8255)
Text HOME to 741741 to access the Crisis Text Line.
988 (national suicide and crisis hotline)
911 (For life threatening emergencies)
212-695-8650 The Trevor project line for LGBTQIA+ youth
kanye west is GOING CRAZY!.pdfReport abuse