Linking question- How can we engage young people in ways that encourage them to take control of their own health?
Learning intentions
Know the definition of health promotion and the different approaches
Understand the benefits of a variety of approaches to health promotion
Be able to decide which health promotion approaches would most effective in different contexts
- Read the information, watch the video and complete the attached table
Health promotion is the process of enabling people to increase control, and improve their health. That means, health promotion is anything people, groups or governments do to empower people to improve their health. This stems from the acknowledgement that health is influenced by a variety of determinants, some which can be modified and others which are considered non modifiable.
Various programs target an individual’s lifestyle and behaviour in order to improve their health. These programs aim to develop individual skills to empower people to take control of their behaviour and attitudes. Lifestyle/behavioural approaches ensure that individuals:
Develop accurate knowledge about the health consequences of their lifestyle behaviour, for example, knowing the short- and long-term effects of obesity on the body.
Feel positive towards the outcomes of their behaviour change—feeling a sense of achievement as they reach milestones.
Are empowered in their ability to make the behaviour change.
Are equipped with skills to cope with difficult situations or relapses to their previous lifestyle/behavioural patterns.
Examples of behaviour/lifestyle approaches include:
Health promotion campaigns such as The National Tobacco Campaign, Towards Zero, Make Healthy Normal and Girls Make Your Move.
Many illnesses and diseases can be prevented using vaccinations and health screenings. Using these measures can protect people from developing certain health issues. If an individual has a genetic predisposition to a particular health problem, preventative measures can be put in place to reduce the likelihood of the illness or disease occurring. Preventative approaches include:
These approaches have proven to be effective in enhancing the health of individuals.
Public health approaches are undertaken on a large scale. They seek to include a large number of people with maximum involvement. Usually these approaches endeavour to improve the health and safety of all individuals by addressing underlying risk factors. Public health approaches try to encompass whole communities to embrace positive behaviour change by targeting the places where people spend mot of their time, such as school and the workplace.
A number of public health approaches have been used in Australia, such as:
Health promoting schools: Including healthy canteens, sun safe policies, road safety strategies, PDHPE curriculum and partnerships with non government organisations such as National heart Foundation and the Cancer Council.
SafeWork NSW: Includes providing a smoke free environment, personal protective equipment, reducing sedentary behaviour, healthy canteens, mental health programs and encouraging safe practices.
These approaches are implemented on a mass scale to ensure maximum involvement and coverage of individuals.