LIVE LONGER, BETTER

E OLA PONO, E OLA LOA

Blue Zones Project is a community-wide well-being improvement initiative that helps make healthy choices easier for everyone in Hawaii. When our entire community participates, the small changes contribute huge benefits for all of us: lowered healthcare costs, improved productivity, and a higher quality of life.

While many traditional health initiatives focus on diet and exercise programs, we focus on comprehensively changing a community’s environment so that individuals are nudged into making healthy choices. We take a systematic approach to improving well-being through policy, building design, social networks, and built environment. By optimizing the places that we live, work and play – we can make the healthy choices the easy choices so we naturally adopt healthy behaviors.