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Exam Board: WJEC
Qualification: GCSE Art & Design [Graphic Communication]
Specification Link: Click Here
Mark Scheme Link: Click Here
Assessment Objective Checklist: Click Here
Graphic Communication is defined as the process of creating primarily visual material to convey information, ideas and emotions through the use of graphic elements such as symbols, diagrams, drawings, photographs, maps and typography.
These provide an indication of what might be covered within the subject of 'Graphics'.
Computer Aided Design;
Web Design,
Apps and Games;
Letterforms;
Typography;
Drawing;
Technical and Book Illustration;
Design for Print;
TV idents,
Film title sequences,
Photography
Package Design.
Outcomes may be two or three dimensional or time-based, taking the form of posters, brochures, flyers, T-shirts, CD/DVD sleeves, book covers, magazine spreads, calendars, stamps, packaging, publicity materials, vehicle livery, billboards, advertising, logos, branding, corporate identity, audio-visual (e.g. time-based and animated graphics), three-dimensional point-of-sale and exhibition design.
Designers often combine images and letterform/type to communicate a client’s message to an audience and explore the creative possibilities presented by combining words and images. It is the task of the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
This project scored highly due to the obvious skillful character development, but also very much down to the depth of the analysis and thought put into all elements of the design. Lots of drawing and development resulted in the production of 2 individual characters and a full book cover.
Illustration is a great theme to cover pretty much anything! This student produced three separate projects, demonstrating a variety of skills in producing a record sleeve, a magazine and a set of stamps. Within the projects there is drawing, collage, mockups with enough variety and experimentation to achieve highly despite a lack of annotation in places. The Year 10 Betty Laurincova work was reused and developed which worked nicely.
GCSE Portfolio: Isle of Man
This student produced two separate projects, focussing on the very general theme of the Isle of Man. Initially, a number of artists were studied (written analysis with creative responses), which were then used at various points throughout the project to influence ideas. All assessment objectives were met many times, with title clearly signposting towards Assessment Objectives (e.g. Development of...) The student produced a book cover and stamps related to different aspects of the Isle of Man.
This student produced a number of posters, a magazine cover and an advert for the back of the magazine. Everything was self drawn with precision and techniques appropriate to the theme he chose. Whilst it doesn't flow as well as it could, the high quality personal responses, linked clearly to the styles of the two artists ensured that AO4 got full marks.
This student produced two separate projects, focussing on the very general theme of illustration, though ended off producing two packages (a tea package & a CD case/disc). The strengths lie in the depth of analysis of the two artists including media experimentation as part of this process and the inclusion of observational drawing from self taken photographs. The overall presentation of the sketchbook helped the student achieve very highly for AO4 (Personal Presentation)
This exam sketchbook meets all of the requirements of the mark scheme at the top level. It is presented in a logical order, with all aspects of the work linked together and thoroughly explained. Some particularly well produced pages included the artist analysis (with them being analysed at a time relevant to the element being designed), media experimentation, layout ideas and a very thorough plan - despite the student wanting to produce 4 paintings/book covers in the exam, time only allowed for two - which was still enough to satisfy the mark criteria.
This exam sketchbook meets all of the requirements of the mark scheme at the top level. It is presented in a logical order, with all aspects of the work linked together and thoroughly explained. Some particularly well produced pages included the artist study and responses - not just copies, but personalised versions. The end product required the mastery of multiple skills to achieve success which ensured she got a very high mark.
This exam sketchbook meets all of the requirements of the mark scheme scoring highly across all 4 Assessment Objectives. The artist study is particularly strong with multiple responses in the style of Steven Harrington. There are numerous variations of ideas in response to personal photographs and the important elements of layout, font choices and colour were experimented with appropriately. It ends suddenly, but there is a clearly a final concept there. The exam pieces are particularly effective including Artwork ➡ Product (posters) ➡ Mockup.
This exam work scored very highly, through the in-depth investigations including 2 artist studies and product studies; creativity and very skillfully produced final outcomes. Experimentation with colours/fonts/logos was a good strength at AO2 and the final record sleeves and record scored full marks for AO4 - a lot of work to fit into 10 hours. It has the 'wow factor'.
This student chose their own order of working, but it was still very logical. They knew from the outset that they were going to produce four pieces of artwork from different eras to design record sleeves. They chose to analyse graphics 'of the time' rather than the work of specific artists (until the Neville Brody section). Whilst scoring highly, it could have been improved by doing the topic/product study early in the process then doing initial ideas straight after each section. Likewise, some further experimentation in the areas of colour and typography would have helped produce some 'Final ideas' to work from in the exam. The final products can be seen on the wall in R7
This very artistically presented sketchbook on the theme of 'Encased' scored highly due to the creativity within all elements of it. The order is logical, with all pages very well organised. In the exam, artwork was produced to make a record sleeve and record with high precision. The observational drawings in this sketchbook helped the student meet the higher marking criteria, as well as achieving top marks in AO4 for the overall presentation.
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