2.1 Card – Define the Problem
👉 “Can I solve this problem in ONE sentence?”
[User] needs a way to [need] because [reason]
Mission:
Understand your user deeply
Long distances to water sources
Containers used to carry water
Dirty or unsafe water
Limited infrastructure
“Water doesn’t come from a tap for everyone”
People talking about daily struggles
Instructions about saving or using water carefully
“This takes a lot of time every day”
“Is this water safe?”
“There must be a better way”
Tired from carrying water
Worried about health
Frustrated by lack of access
Responsible for helping the family
Easy access to clean water
Safe and reliable water sources
A solution that saves time and effort
Better living conditions
Now create your own empathy map based on your chosen scenario:
What is your user seeing?
What are they hearing?
What are they thinking?
How are they feeling?
What do they need?