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"I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” Paul Barron
"I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” Paul Barron
Social Media and Online Presence
Social Media and Online Presence
Most companies today have a website, a Twitter account, Instagram, Facebook, or a mixture of different types of social media.
Most companies today have a website, a Twitter account, Instagram, Facebook, or a mixture of different types of social media.
The purpose for establishing an online presence is to:
The purpose for establishing an online presence is to:
- inform clients of issues/events/products related to your company
- sell merchandise
- establish your company's belief systems
- keep a tech savvy presence for your clientele.
Whatever the company's goal, most have some type of social media platform that they use to communicate.
Whatever the company's goal, most have some type of social media platform that they use to communicate.
Take a moment to look at the image on the right about Social Media in Canada and consider the following questions:
Take a moment to look at the image on the right about Social Media in Canada and consider the following questions:
- What was most surprising about the information in the Infographic?
- In your experience with businesses, do they use the most popular forms of social media listed here to promote their company or sell their products?
- What social media are not included on this list that you thought were used more?
- What age bracket do you estimate most users of each type of social media are in? Why?
Social Media in Canada 2017
Social Media in Canada 2017
Gruzd, Jacobson, Mai, & Dubois. (2018). The State of Social Media in Canada 2017. Version: 1.0. Ryerson University Social Media Lab. DOI:10.5683/SP/AL8Z6R
In this TEDTalk, Dao Nguyen discusses what makes a video go viral on social media and dissects how online social media content can be a hit or a miss.
In this TEDTalk, Dao Nguyen discusses what makes a video go viral on social media and dissects how online social media content can be a hit or a miss.
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