When you are communicating with another individual as the employee or owner of a business/organization, you need to remember to not only communicate clearly, but respectfully.
The person who is e-mailing, messaging, or posting may be upset, angry, or rude, but it is your role as an employee/owner to address their concern or answer their question professionally.
You are representing your company/organization in all communications, and as such need to be a stellar example of your company/organizations professionalism and ideals.
One of the terms used most often for this type of communication is Netiquette.
When responding via e-mail to a customer/client/interested party, please consider the following netiquette rules:
include a specific subject line title
identify yourself and your role in the company/organization
include a proper greeting and closing
follow the rules of grammar and word usage
use more formal language than you would in a personal e-mail to a friend
use spell check
try and reply within 24-48 hours
try and include part of their original message in the reply to demonstrate that you are addressing specific concerns
consider attaching specific information or a link to more information with your response, so the recipient gets as much information as possible
do not be sarcastic or condescending in your writing style; just address the concern politely and professionally.
be concise in your response
Adapted from Netiquette Rules of Behavior on the Internet and The Use of Email in Business Communication by Kristie Lorette
"The best course of action is to simply recognize and be cognizant of the communication hurdles within email—and trying to be a little more human." Sasha VanHoven