MY ROLE
MY ROLE
Embedded Files
UX Researcher
DATE
DATE
Aug 2023 - Sept 2023
TEAM MEMBERS
TEAM MEMBERS
Shreya Choudhury, Yuting Liu, Wilhelm Schumann, Kirsten Tang
TOOLS
TOOLS
Mural, Google forms, Figma, MS Excel
THE PROBLEM
THE PROBLEM
While NYU’s course registration tool Albert worked for its basic functionalities, its clunky navigation resulted in poor utilization of the website's resources and students found it hard to design and plan their curriculum structure because of the complicated interface and steps to choose courses from different schools and programs.
THE SOLUTION
THE SOLUTION
Our user interviews and survey of NYU graduate students unveiled widespread dissatisfaction with the current version of Albert. Students found it confusing, laggy, and difficult to navigate. Additionally, they were unaware of existing resources and guides on the website. We identified two potential steps for the future: if limited by budget and time, the focus would be on enhancing visibility and layout for easy and intuitive use of Albert in course registrations. Alternatively, with a bigger budget and more time, the goal would be a complete revamp of the website design, eliminating the need for supplementary resources to navigate Albert.
PROCESS
PROCESS
The Double Diamond design thinking process guided the completion of this project. The scope of this project was limited to identifying potential solutions to guide the design phase.
How might we improve a student’s course registration experience and make it easier to search, navigate and plan their curriculum?
DISCOVER
DISCOVER
User Interviews
User Interviews
Based on our initial brainstorming sessions, we identified 4 potential areas of focus for our Interview questions - Overall Albert experience, course selection experience, and the course registration experience, previous course registration experience outside NYU. We conducted 7 user interviews making conscious efforts to interview students in diverse fields and different Albert usage frequencies.
Personal Interview Profiles
The responses were then recorded and an initial Affinity map was created to identify key focus areas that informed our survey questions.
User Survey
User Survey
To validate our qualitative insights and gain a more granular understanding of each identified pain point, we designed and rolled out a survey to NYU students. We received responses from 45+ graduate students across 19 different schools.
Quantitative insights
Survey snippet
Not only were the qualitative insights validated by means of the survey, but also helped us understand some common issues that were faced by all students across Albert-use-experience and school. We consolidated the insights based on the evidence.
DEFINE
DEFINE
Meet the users
Meet the users
After collating both the qualitative and quantitative insights, we created user personas and defined our POV statements.
User Personas
POV statements
How Might We
Identified Actionable Areas
Identified Actionable Areas
Consequently, we recognized opportunities. These opportunities helped us understand the areas that needed work.
Opportunity areas
DELIVER
DELIVER
We identified two potential directions considering constraints. If limited by budget and time, our focus would be enhancing visibility and layout to ensure easy and intuitive use of Albert for course registration. Without budget and time constraints, the goal would be to completely redesign and revamp the website, eliminating the need for supplementary resources in navigating Albert.
After stakeholder presentations and review, the project was taken forward by the UX design team into the next phases of ideation and prototyping.
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
The below prototype is the result of the collaborative efforts of our skilled UX Design team, incorporating valuable insights from our user research.
Albert Walkthrough Video.mp4Page updated
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