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Turning behavioral insights into impactful, user-centered solutions
I use mixed-method analysis to create impactful experiences that empower users and drive success. Let’s collaborate on innovative solutions that make a lasting impact!
MY WORK
MY WORK
CUSTOMER BEHAVIOR, TAILORED MARKETING, CUSTOMER NEEDS FULFILMENT, CROSS-FUNCTIONAL, RESOURCE UTILIZATION
Discovering Account Personas based on buying behavior: Customer Segmentation engine
Discovering Account Personas based on buying behavior: Customer Segmentation engine
In this project with Dell Technologies, I designed and implemented a segmentation engine that clusters customer accounts based on their interactions and purchasing patterns with Dell. This allows for forecasting future behavior and enables proactive customer needs fulfillment, delivering personalized experiences and optimizing resource utilization for tailored marketing and support efforts.
BUSINESS ANALYST, COMPUTER SCIENCE ENGINEER
DATA VISUALIZATION, BUSINESS INTELLIGENCE, DATA DRIVEN INSIGHTS, STAKEHOLDER EXPECTATION, DECISION MAKING
Rethinking data: Portfolio Views dashboard for proactive decision making
Rethinking data: Portfolio Views dashboard for proactive decision making
This Tableau dashboard serves as a ready reckoner for analyzing Dell's pricing strategies, offering centralized information and eliminating reliance on fragmented data. It saves time and enables proactive decision-making. Additionally, it provides a more sophisticated and streamlined data visualization experience, enhancing clarity and enabling deeper insights compared to Excel charts.
BUSINESS ANALYST, COMPUTER SCIENCE ENGINEER
DESIGN THINKING, USER ENGAGEMENT, INNOVATION, COMPETITIVE ANALYSIS, PROTOTYPING, USABILITY TESTING, ED TECH
Redesigning the language learning experience: Duolingo 2.0
Redesigning the language learning experience: Duolingo 2.0
In this project, we revamped Duolingo to enhance user engagement and language learning. Our improvements included a personalized learning journey, feedback prompts, removal of distracting gamification elements, and redesigned intuitive icons based on user feedback
UX RESEARCHER, UI/UX DESIGNER
USER RESEARCH, INTERVIEWS, SURVEYS, VISUAL DESIGN, INTUITIVE DESIGN
Building a smoother course registration experience: NYU Albert
Building a smoother course registration experience: NYU Albert
Our project aimed to gather evidence for the NYU Albert course registration website redesign. Research among NYU graduate students revealed dissatisfaction due to navigation difficulties, confusion, lag, and lack of awareness about available resources. We identified two problem statements to guide the design phase.
UX RESEARCHER
DESIGN THINKING, INNOVATION, APPLICATION DESIGN, INDUSTRY TRENDS AND RESEARCH, ED TECH
DESIGN THINKING, INNOVATION, APPLICATION DESIGN, INDUSTRY TRENDS AND RESEARCH, ED TECH
Combining learning and play: Lego Lab
Combining learning and play: Lego Lab
The project involved designing an innovative solution that combines learning and play using LEGO bricks. The application allows users to scan their LEGO inventory and suggests new builds. Teachers can select lesson categories for educational engagement, and users can share creations and purchase customized brick packs from The LEGO Group.
UX RESEARCHER, UX DESIGNER
ONGOING PROJECTS
ONGOING PROJECTS
HUMAN BEHAVIOR, ADAPTIVE ACTION PLANNING, DATA DRIVEN RESEARCH, STORY BOARDING, PSYCHOLOGY
How humans navigate their environment: Multistep planning over time and development
How humans navigate their environment: Multistep planning over time and development
PSYCHOLOGY RESEARCHER, PROJECT MANAGER
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