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Who is the Target Audience?
Who is the Target Audience?
The target audience will be from the region in Tanzania, with the main focus being on an area called Arusha. This town is located in the east, where a high amount of undernutrition can be found. This greatly affects that age population of under 5, which has led to many cases of stunning. This is alarming as the ages of 0-5 is a crucial age where children grow, making having a rich nutritious diet crucial for development.
Why is the Arusha the Target Audience?
Why is the Arusha the Target Audience?
In this region, there are vast amounts of farmers who part take in agriculture as their income. Unfortunately, many of the produce is not reaching to these markets or areas which people access groceries from. Since the transportation to these areas is costly for the farmers, often time the food is either wasted or does not reach enough of the population. This lowers the likelihood of parents being able to provide a good and affordable diet for their young children.
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