Comprehensive blog on library marketing by Angela Hursh, Manager of Engagement and Marketing at Novelist. Angela writes on a wide variety of topics including email marketing, social media, print marketing and even traditional advertising on tv and radio.
Webjunctioin from OCLC has been supporting libraries for many yearss with free webinars, courses, news, case studies and topic guides. Library staff interested in marketing can peruse that topic area on the site for past webinars that are archived as well as documents that experts have shared.
Most of the digital services that your library subscribes to have marketing material sites for subscribers to utilize. Often these are updated monthly and you may even get emails alerting you to new content. Logos, sample posts, templates for posters, bookmarks and flyers are usually available to download for free and can often be customized to your library.
often your state library or county library system will have free marketing resources available to member libraries. For example, SCLS (suffolk cooperative library system) on Long island has sample social media posts and graphics for several of its databases and services that individual libraries can reuse on their accounts. check to see if your system has similar offerings.
This one-hour webinar will introduce learners to library marketing terminology and concepts. beginners will be introduced to the library marketing "umbrella" and explain the differences between the terms outreach, marketing, promotions, communications, publicity, and public relations (PR).