Canva is one of the best tools for content creation as most libraries can obtain a free Pro account through Canva for Non-Profits. Users can then create a brand kit consisting of your library’s color scheme, logos, fonts etc. All graphics created can be re-sized for any social media platform. There is a built-in photo editor as well as AI tools and endless design tools that can make your content one of a kind. You can also post your design directly to your linked socials. Very user-friendly.
Capcut is a video editor and video maker application that allows editing such as cutting, speed adjustment, and music incorporation mostly for editing on the go on a mobile device. Templates for trending and viral videos can be found in the app as well as other in app purchasing options. Best for use with TikTok (owned by the company that owns TikTok).
Animoto is a video-making software with easy-to-use tutorials for beginners. It has a range of templates, font styles, and color options that allow the user to make visually appealing videos for content creation. Videos are easy to customize with personal elements.